Job Description

• Internal/External
  Interactions
• Internal
• Sales Team,
  Aftersales Team, Marketing Team, Finance and Management
• RMA Cambodia
  management team
• RMA Finance,
  HR
• External
• Corporate
  Customers
• Financial
  Institutions
• Marketing and
  Event Companies
• Business
  Partners
• Functional
  Responsibilities
• Understands the HED offer for
• Understands
  the features and benefits of the HED Products
• Uses an
  understanding of the offer and the HED’s products brands to develop a
  distinctive and compelling sales proposition for corporate customers
• Plans
  marketing activities
• Formulate annual marketing plan and annual
  budget while also ensure plan execution
• Keep the information of heavy equipment industry
  updated and actively seeking feedback and input from Sales Team for
  marketing activities and competitor information
• Understands and uses a range of local
  marketing activities (e.g. events, advertisements, fliers, website page,
  driving events) to develop new business including developing
  relationship with advertising agencies, media and key stakeholders to
  promote public image of HED
• Researching,
  tracking and updating the management on all political and economic
  issues in Cambodia, mainly related to heavy equipment industry as well as
  changes in the competitive environment for vehicles in Cambodia
• Lead
  and coach marketing and sale team in order to carry out the plan by
  creating and implementing product training
• Regular
  reporting of marketing activities and competitive activities to the
  management

• Knowledge
  Responsibilities
• Full understanding of product ranges available
  to customers
• Knowledge of HED Customer First Behaviors
• Knowledge of HED products Operational
  Guidelines and standards

• Financial
  Responsibilities
• Generating Revenue and Profit for the sales
  department through effective marketing measures
• Financial Reporting of marketing achievements
  vs budget and related Marketing ROI’s to the GM
• Managing in line with the budget the operational
  expenses of the marketing department
• Monthly reviews of the financial accounts with
  GM and RMA Cambodia
• Providing the GM with related marketing budgets

• HR
  Responsibilities
• Aiding in the coaching and development of the
  marketing team (up to 2x people)
• Reporting to the GM marketing activity and
  financials

Interacting with sales
and aftersales team and business partner