About the Company:
Lenskart is one of India’s largest omnichannel eyewear retailers, founded in 2008 and headquartered in Gurugram. The company follows a vertically integrated model—designing, manufacturing, and retailing eyewear across its website, mobile app, and 2,000+ stores globally. It serves customers across India, Southeast Asia, and the Middle East, offering products such as prescription glasses, sunglasses, and contact lenses.
We are looking for a dynamic and visionary Marketing Leader to drive brand strategy, Digital marketing, and consumer engagement at scale. The ideal candidate will have extensive experience in building and scaling a D2C brand, preferably in the consumer tech and retail space, and leading large marketing initiatives. This is a high-impact leadership role responsible for fueling topline growth, brand equity, and customer acquisition through data-driven and creative marketing strategies.
Brand Strategy & Growth: Define and execute a comprehensive marketing strategy to establish the company as the leading eyewear brand in India.
D2C & Consumer Tech Expertise: Drive customer acquisition and engagement through innovative D2C strategies and a deep understanding of consumer behavior.
Topline Growth: Directly contribute to revenue growth through targeted marketing efforts and drive shared responsibility for revenue growth through innovative and efficient marketing strategies.
Digital Marketing: Oversee digital performance campaigns across Google, Meta, and other key platforms while closely collaborating with the internal Digital Marketing team.
ATL & Brand Building: Plan and execute large-scale ATL campaigns (TV, Print, OOH, etc.) to enhance brand awareness and equity.
Social & Community Marketing:
Lead social strategy and content across platforms aligned to brand and growth goals
Scale influencer partnerships and drive culturally relevant, real-time engagement
Build communities and integrate paid + organic social to maximize reach and conversions
Tactical Execution: Lead social media, content marketing, influencer partnerships, and community engagement initiatives.
Data-Driven Decision Making: Utilize analytics to drive marketing efficiency, optimize ROI, and enhance customer experience.
Team Leadership: Manage and mentor a high-performing marketing team, fostering a culture of innovation and excellence.
Experience: 10-15 years of experience in marketing, with at least 5+ years in a leadership role within a D2C or consumer tech brand.
Proven Track Record: Successfully scaled a brand, managed large marketing budgets, and contributed to topline growth.
Tech-Savvy & Data-Oriented: Strong analytical mindset with a deep understanding of digital marketing, automation, and consumer insights.
Digital & Brand Marketing Balance: Hands-on experience with both ATL and digital marketing strategies.
Leadership & Maturity: Ability to lead, inspire, and manage a team of experienced marketing professionals.
Consumer-Centric Mindset: Passion for understanding consumer needs and creating engaging brand experiences.
Be part of an industry-leading company at the forefront of retail, e-commerce, and D2C innovation.
Lead high-impact marketing campaigns with a substantial budget and autonomy.
Work with a team of passionate professionals committed to reshaping the eyewear industry.
Competitive salary and benefits package, with opportunities for career growth.
If you are a seasoned marketing leader with expertise in D2C, brand building, and Digital Marketing, and you're ready to take on a high-growth, high-impact role, we’d love to hear from you!
At Lenskart, we believe that clear vision is fundamental to the personal development and well-being of an individual, and our aim is to build tech-enabled solutions that improve access to affordable and quality ‘Eyewear for All’. We commenced our operations in India as an online business in 2010 and opened our first retail store in New Delhi in 2013. Since then, we have scaled through both the online and offline channels and have established a presence through our retail stores, websites, mobile applications, and other channels.
