As a Marketing Lead, Paid Media, you will serve as a subject matter expert and strategic partner in executing and optimizing paid media campaigns across multiple digital platforms. You will not only deliver campaign performance but also help contribute to paid media strategy, influence cross-functional partners, and advance best practices to drive measurable brand and business impact.
This role combines hands-on execution with strategic leadership, cross-functional influence, and innovation, helping translate business objectives into forward-looking media strategies that improve performance at scale.
Work Model & Office Locations
This role follows a hybrid work model, requiring onsite presence four days per week at one of M&T Bank’s regional offices.
Primary Responsibilities:
Managerial/Supervisory Responsibilities:
None
Leadership Expectations:
Education and Experience Required:
Nice-to-Have Experience:
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $98,500.00 - $164,100.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.
Baltimore, Maryland, United States of America
Great companies have an enduring sense of purpose. At M&T, our purpose is a simple one: make a difference in people’s lives and uplift the communities we serve. Founded in 1856 in Buffalo, NY we are now a top 11 full-service US-based commercial bank with a retail footprint across the east coast and wealth services available nationwide and abroad. As a bank, we offer advice, guidance, expertise, and solutions across the entire financial spectrum that combines M&T’s traditional banking services with the wealth management and institutional capabilities offered by Wilmington Trust. We are a community-minded organization with more than 167 years of experience. We serve customers, community, and colleagues whether they be across the street, across the state or across the country.
As an employer of choice, we are proud to offer competitive benefits ranging from medical and retirement to forty hours of paid volunteer time, each year. Our core values drive the work we do – integrity, ownership, collaboration, curiosity, candor and we seek to further build upon our record of success by bringing in top talent and fresh skill sets while continuing to support the growth and development of all our team members.
M&T Bank is unwavering when it comes to providing equal employment opportunities to all employees and applicants without regard to race, color, national origin, religion, ethnicity, sex, gender identity, age, disability, citizenship, pregnancy, veteran status, military status, marital status, sexual orientation, genetic information or any other characteristic protected under applicable federal, state or local laws.
