NatWest Group

Marketing Lead, High Net Worth Cards (12 months)

NatWest Group  •  London, GB (Onsite)  •  54 minutes ago
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Job Description

Join us as a Marketing Lead

  • This is a valuable opportunity to lead the marketing strategy and activation for a high-net-worth card proposition
  • You’ll be leading the development and delivery of the marketing and communications strategy, for a distinctive and commercially successful high-net-worth cards proposition
  • Joining a collaborative and influential team who operate in a fast moving environment, you can expect great visibility and an opportunity to build premium experiences across travel and other card holder benefits
  • We're offering this role for 12 months

What you'll do

As a Marketing Lead, you will own the end-to-end marketing strategy for high-net-worth cards, from launch planning through to delivery, measurement and optimisation. Your focus will be in delivering day-one launch readiness, creating distinctive client experiences and supporting acquisition, with new accounts as the primary commercial target.

Day-to-day, you’ll be:

  • Designing and delivering against the strategy, at all stages of the campaign
  • Distributing and signing off all campaigns
  • Managing and tracking marketing campaign budgets, making sure targets are reached and spend is tracked accurately
  • Leveraging our strategic partnerships to make sure that our activity reflects the benefits, experiences and client communications as a cohesive and distinctive Coutts proposition

The skills you'll need

We’re looking for someone with a successful background in high-net-worth cards marketing, as well as budget management experience. You’ll bring fresh thinking and creativity to your work, paired with knowledge of designing card marketing strategies, models and practices.

Along with this, you’ll need:

  • The ability to manage multiple stakeholders
  • Excellent attention to detail
  • Good communication skills
  • Networking and influencing skills

Hours

35

Job Posting Closing Date:

Job Posting Closing Date is not yet published.

Ways of Working:Hybrid

NatWest Group

About NatWest Group

We’re a business that understands when our customers and people succeed, our communities succeed, and our economy thrives. As part of our purpose, we’re looking at how we can drive change for our communities in enterprise, learning and climate.

As one of the leading supporters of UK business, we’re prioritising enterprise as a force of change. We’re focusing on the people and communities who have traditionally faced the highest barriers to entry and figuring out ways to remove these.

Learning is also key to our continued growth as a company in an ever changing and increasingly digital world. By setting a dynamic and leading learning culture, our people prosper, and our customers are given the tools to continue to improve their financial capability and confidence.

One of the biggest challenges we all face in our future is climate change. That’s why we’ve put it right at the core of our purpose. We want to champion climate solutions with financing and entrepreneurial support, fully embed climate into our culture and decision making, and be climate positive by 2025.

We’re committed to using our purpose to break down barriers, drive change and ultimately create a great place to work.

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Edinburgh, GB
Year Founded
Unknown
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