Texas Capital

Marketing Lead

Texas Capital  •  United States (Onsite)  •  4 hours ago
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Job Description

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).

Texas Capital is headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano, San Antonio, Chicago, Los Angeles and New York. For more information about joining our team, please visit us at www.texascapital.com.

Position Responsibilities

  • Own the overall strategy of the public facing Texas Capital website with a main focus on consumer and small business banking.
  • Establish essential KPIs and metrics of content performance by working collaboratively with the data and analytics team.
  • Continuously optimize our SEM/SEO capabilities to ensure that the Texas Capital brand is top-of-mind for our target markets.
  • Work closely with marketing research and sales enablement teams to understand and uncover insights specific to target audiences and relay into web architecture.
  • Remain up to date with the latest web and CX trends to drive business initiatives now and forward looking to enhance overall effectiveness of web properties.

Qualifications

  • 3-5 years’ experience in advertising, media, social media or a related field – strong B2C background and experience with highly regulated industries preferred.
  • Bachelor’s degree in business, marketing, or related degree.
  • Experience with content creation, strategy building and content marketing.
  • Working knowledge of search engine marketing and search engine optimization (SEM/SEO).
  • Advanced knowledge of web content management tools such as Acquia/Drupal.
  • Experience with A/B and multivariate experiments.
  • Excellent planning and management skills to oversee multiple content campaigns.
  • Demonstrated ability to collaborate with cross-functional teams.
  • Superior communication, problem solving skills and ability to learn and adapt quickly.
  • Self-motivated and strong organizational skills.
  • Demonstrates flexibility and thrives in fast-paced, dynamic and changing environments.
  • Comfortable using collaboration and CRM tools such as Asana and Salesforce.

Location: Dallas, TX

Travel Requirements: 15% (typically between corporate offices as needed)

The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.

Texas Capital

About Texas Capital

Since our founding in 1998, Texas Capital remains impassioned by the spirit of entrepreneurship and innovation. Our reputation as a respected financial institution is embodied by who we are and how we do business. Our team is comprised of experienced and groundbreaking thinkers, empowered to focus on what matters. We are consistent in our commitment to building trusted relationships and producing exceptional outcomes as Texas’s premier full-service financial firm. We stay a step ahead by generating and embracing great ideas. We merge financial expertise and distinct experience to think creatively, which enables us to identify opportunities and craft market-leading products designed to enhance your portfolio.

Our client-centric culture thrives because we attract, develop and engage the most experienced and diverse experts in their fields. Over the years, we've developed a supportive culture that values collaboration, rewards performance and respects the well-being of its team members. We know our people are our greatest asset, so we give them the resources and support they need to be successful. Our personal approach has enabled us to deliver exceptional value for our clients for more than two decades — an achievement we’re proud to continue.

Explore a career at Texas Capital Bank: https://www.texascapitalbank.com/who-we-are/careers

Texas Capital is the collective brand name for Texas Capital Bank and its separate, non-bank affiliates and wholly owned subsidiaries. Please visit texascapital.com to learn more about Texas Capital, its products and services, and the respective entities that offer each. For deposit products, Member FDIC.

Texas Capital and its subsidiaries are equal opportunity employers and do not discriminate on the basis of any protected trait including sex, sexual orientation, gender identity, race, ethnicity, disability, or veteran status. https://www.texascapitalbank.com/equal-employment-opportunity-policy

Industry
Finance & Insurance
Company Size
1,001-5,000 employees
Headquarters
Dallas, TX
Year Founded
Unknown
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