What you'll do

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  Develop and execute marketing strategies that strengthen brand visibility and generate leads
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  Build and leverage a strong network in the NYC market, including active engagement with relevant industry associations
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  Lead content marketing and thought leadership initiatives that position the company as an industry leader
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  Manage digital marketing channels, including SEO, SEM, social media, and email, and analyze campaign performance
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  Partner with sales and account management teams to support cross-selling and upselling efforts through targeted tools and materials
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  Plan and execute marketing campaigns, events, and industry engagements to promote the brand
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  Own content management and messaging strategy across the marketing function
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  Drive lead generation programs in coordination with sales and account teams
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  Identify and manage strategic partnerships that support brand growth and market positioning
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  Conduct market research to track industry trends and identify growth opportunities
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  Manage and mentor a team of 6-7, covering events, messaging, and lead generation, toward department goals
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  Manage the marketing budget to maximize ROI

Requirements

What you bring

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  Bachelor's degree in Marketing, Business, or a related field; MBA preferred
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  7+ years of marketing experience, with a strong focus on demand generation
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  Established network and brand presence within the NYC market, with active industry association involvement
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  Background in AI, digital transformation, or IT services marketing
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  Experience partnering with sales and account teams on cross-sell/upsell initiatives
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  Proven experience managing and developing a team (ideally 6+ direct reports)
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  Strong understanding of digital marketing tools and analytics
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  Proven ability to develop and execute successful marketing strategies, campaigns, and events
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  Excellent communication, leadership, and partnership-management skills