Harley-Davidson is an iconic brand. Creating iconic products, unforgettable experiences and serving a passionate community for over 120 years. The EMEA region is strategically important part of our global business, with an established dealer network and significant commercial contribution.

This role leads the day-to-day conception, development, implementation of all marketing activities and campaigns in the market. It requires a good understanding of the unique cultural, economic, and consumer landscapes within this diverse territory. The ideal candidate is a results-oriented and creative individual with a proven track record of success in international marketing.

Job Responsibilities

• Develop and own the implementation of marketing plans, campaigns and localized assets - including paid media, social media, earned media and email.
• Lead the organization and execution of marketing events across trade, community and consumer audiences.
• Develop and distribute dealer marketing plans and assets.
• Monitor, analyze and optimize marketing campaign performance, track key metrics and ROI to ensure effective use of budget to meet objectives.
• Responsible for the control and management of associated marketing budget.
• Works in tandem with the Dealer network and Field Sales Team to maximize effectiveness.

Education Requirements

Education Specifications

Bachelor's Degree Required

Experience Requirements

Required

• Significant experience of successful marketing campaign creation and activation across multiple countries.
• Strong understanding of digital-first omnichannel approach to reaching and influencing multiple consumer types in an evolving marketplace.
• Welcoming and inclusive interpersonal skills with an aptitude for building successful collaborative relationships.
• Proactive, results-oriented, and able to work independently as well as in a team environment.
• Strong organizational and time-management skills with the ability to multitask effectively.
• Development and maintenance of strong relationships with key media outlets, influencers, and industry partners.
• Complex budget management.
• Agency/supplier management – multiple agency relationships and contracted individuals.
• Typically requires a minimum of 6 years of related experience.
• Highly proficient oral and written English communication and presentation skills, with an ability to influence others without authority.
• Experience working with global and regional brand marketing and adapting to new and emerging markets, either at agency or directly.

Preferred

• Experience working in motorcycle or automotive industry
• Motorcycle license
• European languages (in addition to English) would be advantageous

Frequent travel required