Job Description

About Menlo

Menlo Research is an Applied R&D lab building Asimov, an open-source humanoid robot platform, and the full software stack that powers it. Our mission is to make humanoid labor economically viable, turning software into physical labor at scale. We build across the full stack: hardware architecture, locomotion, autonomy, simulation, and infrastructure. We move fast, ship to real robots, and open-source everything we can. If you want your work to matter beyond a paper or a demo, this is the place.

The Role

This is our first marketing hire and a full-stack marketing role with full strategic ownership of Menlo's presence and pipeline across Singapore and the Asia-Pacific region. You will set the direction and execute it, covering brand, content, demand generation, community, and go-to-market across our product portfolio: Asimov and the Menlo Platform.

You will work closely with the founders and senior leadership across Singapore and Ho Chi Minh City, owning Menlo's Singapore and Asia-Pacific positioning and go-to-market strategy. This is an individual contributor role today with genuine strategic scope. You will define what marketing at Menlo looks like across Singapore and the Asia-Pacific region, build it from the ground up, and shape the team that grows around it.

What You Will Do

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  Set and own Menlo's Singapore and Asia-Pacific marketing strategy across brand, content, demand generation, community, and go-to-market.
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  Define positioning and messaging for Asimov and the Menlo Platform for Singapore and Asia-Pacific audiences, including developers, enterprise buyers, researchers, and the broader AI and robotics ecosystem.
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  Build and grow Menlo's presence across LinkedIn, X, YouTube, Discord, Reddit, and regional developer and technology communities.
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  Produce and manage content across formats, including written, video, short-form, long-form, technical, and non-technical content.
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  Drive demand generation and lead capture for Menlo's commercial products, owning the regional marketing funnel from awareness to conversion.
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  Build relationships with regional media, analysts, research institutions, enterprise customers, partners, and developer communities.
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  Plan and execute Menlo's presence at industry events, conferences, meetups, and developer gatherings across Singapore and the Asia-Pacific region.
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  Set up marketing automation tools to make outreach and community management scalable across multiple markets and time zones.
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  Work cross-functionally with the Singapore and Ho Chi Minh City teams to identify compelling product developments and translate them into impactful marketing campaigns for regional audiences.

What You Will Bring

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  5 or more years of marketing experience within a B2B SaaS, deep tech, AI, robotics, or technical product company, preferably with regional or international market exposure.
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  At least one experience owning the marketing function end-to-end, from strategy through execution and measurable results.
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  Proven ability to define positioning and messaging for highly technical products, not just execute campaigns.
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  Demonstrated track record of growing an audience, community, or commercial pipeline from an early-stage business across regional or international markets.
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  Strong writing skills. You can produce compelling LinkedIn posts, outbound emails, technical explainers, and brand narratives with minimal editing.
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  Comfortable with video content, whether creating or directing short-form social content or longer-form technical videos.
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  Data-driven mindset with experience setting marketing goals, tracking performance, and optimising campaigns based on results.
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  An established network within the Singapore or Asia-Pacific technology ecosystem, or the ability to quickly build meaningful relationships across AI, robotics, deep tech, enterprise technology, and developer communities.

Nice to Have

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  Experience marketing developer tools, open-source products, or AI infrastructure.
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  Background in robotics, deep tech, or hardware-adjacent industries.
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  Experience building developer relations (DevRel) or developer community programmes.
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  Prior experience working within an international company with distributed teams.
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  Familiarity with community platforms such as Discord, Reddit, Discourse, or similar.

Why Join Menlo

Menlo is building the robot labour force of tomorrow at the frontier of embodied AI and humanoid robotics, and we are accelerating our growth across Singapore and the Asia-Pacific region. As our first marketing hire, you will have full strategic ownership of how the regional AI and robotics ecosystem sees us, from positioning and messaging to developer community and enterprise pipeline.

You will work directly with the founders, enjoy genuine creative and strategic ownership, and have the opportunity to build and shape the marketing function of one of the region's most ambitious deep tech companies. The team is lean, the work is meaningful, and the timing could not be better.

A Note on AI

You don't need deep AI expertise for every role, but we do expect everyone at Menlo to be intellectually curious, drawn to tinkering and discovery, and excited to use AI as a real collaborator in their work. For some roles, AI fluency is a core requirement. When that's the case, we'll say so explicitly in the qualifications. People who thrive here don't treat AI as a novelty. They use it to think better and make their work easier for others to build on.

Equal Opportunity and Accommodations

We hire talented people from a wide range of backgrounds. If you're excited about a role but don't meet every bullet, we still encourage you to apply. Menlo Research is an equal opportunity employer and does not discriminate on the basis of any legally protected characteristic. Menlo provides reasonable accommodations during the application process. If you need one, please let your recruiter know.