Key Responsibilities

1. Brand Authority & Content Strategy

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  Develop and execute a comprehensive content marketing strategy that highlights our unique, human-first approach to BPO and offshoring.

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  Produce, edit, and distribute high-engagement content across primary channels, specifically focusing on short-form, podcast-style clips, video content, and LinkedIn positioning.

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  Repurpose case studies, client success stories, and operational milestones from our Angeles City entity into compelling marketing assets.

2. Inbound Lead Generation & Campaign Management

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  Design and manage digital campaigns targeting key Australian industries (Real Estate, Construction, Professional Services, Tech Support).

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  Optimize
  organic and paid channels to generate highly qualified inbound inquiries.

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  Track conversion metrics and lead quality, ensuring marketing hand-offs to Zoho CRM are seamless and immediate for the BDM.

3. Competitor & Market Analysis

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  Monitor industry trends within the Australian-to-Philippines outsourcing landscape to refine corporate messaging.

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  Identify
  high-value marketing opportunities, partnerships, and digital spaces where target Australian business owners aggregate.

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  Experience:
  Proven
  track record
  as a Marketing Lead, Growth Marketer, or Content Strategist, ideally within the BPO, outsourcing, or recruitment spaces.

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  Content Expertise:
  Strong background in end-to-end multimedia content creation—including script coaching, basic video editing, and executing platform-specific distribution.

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  Market Understanding:
  Clear familiarity with the pain points of small-to-medium Australian businesses and how to market BPO talent structures effectively to them.

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  Technical Savvy:
  Comfortable utilizing lead capture workflows, modern marketing tech stacks, and CRM routing tools.

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  Competitive base salary.

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  Performance-driven milestone bonuses aligned directly with overall corporate scaling metrics.

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  A flat, creative space to build an authentic brand identity entirely free from rigid, generic corporate guidelines.