Aloha Consulting Group

Marketing Lead

Aloha Consulting Group  •  Hanoi, VN (Onsite)  •  1 day ago
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Job Description


ACG_3408_JOB


Our client is a technology enterprise, who are looking for a qualified candidate to join their firm.

Responsibilities

Role Overview

The Marketing Lead will be responsible for developing and executing integrated marketing strategies to position the company as a premium B2B technology partner in international markets. This role works closely with senior leadership and plays a key part in driving brand growth, market visibility, and business impact.

Key Responsibilities

  • Strategic Planning

    Develop and execute marketing strategies aligned with overall business objectives and brand positioning.


  • Brand Building

    Lead initiatives to elevate brand perception toward a premium positioning in global markets, ensuring consistency and differentiation.


  • Campaign Management

    Plan and manage multi-channel campaigns across digital, content, social media, and offline channels.


  • Content & Brand Development

    Oversee the creation of high-quality content that supports brand storytelling and engages target audiences.


  • Event Management

    Organize and execute events such as webinars, conferences, exhibitions, and internal activities to enhance brand awareness and engagement.


  • Public Relations

    Build and maintain media relationships, manage PR activities, and strengthen brand presence in relevant channels.


  • Team Leadership

    Lead and develop a marketing team (4–5 members across content, PR, design, digital, and event), fostering collaboration and performance excellence.


  • Market Analysis

    Conduct research on market trends, competitors, and customer insights to identify growth opportunities.


  • Budget Management

    Manage marketing budgets and ensure effective allocation with a strong focus on ROI.


  • Cross-functional Collaboration
    Work closely with sales, product, and other stakeholders to ensure alignment and maximize business impact.


  • Reporting Line
    Report directly to the head of marketing.


Requirements


  • Bachelor’s degree in Marketing, Business, Communications, or related fields. Advanced degrees or certifications are a plus.


  • Minimum 6 years of experience in marketing, including at least 3 years in a leadership role (Marketing Lead/Manager level).


  • Strong background in brand building, preferably from a branding-led career path.


  • Proven experience in B2B marketing, ideally in international markets.


  • Experience in industries such as technology, IT services, or B2B solutions is highly preferred.


  • Demonstrated ability to lead integrated marketing campaigns across multiple channels.


  • Strong leadership skills with experience managing and mentoring cross-functional marketing teams.


  • Solid understanding of marketing analytics and performance tracking with a data-driven mindset.


  • Experience in event management and PR is a strong advantage.


  • Good understanding of B2B sales cycles and marketing’s role in lead nurturing and conversion.


  • Excellent communication skills in English, both written and verbal.


Contact: Thao Phan & Thu Van Giang


Due to the immense number of applications, only shortlisted candidates will be contacted

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Aloha Consulting Group

About Aloha Consulting Group

Our vision is "To be the leading consulting firm in South East Asia, focused on leveraging human elements and technology to lead our partners towards higher growth and performance together with joy"

Industry
HR & Recruiting
Company Size
11-50 employees
Headquarters
Hanoi & HCMC, VN
Year Founded
2021
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