Join Cosun Ingredients and shape how our plant based ingredients become solutions that customers understand, trust and choose.
As B2B Marketing Lead you play a key role in the transition from ingredient supplier to solutions partner. You translate strategy, portfolio and market insights into clear value propositions that strengthen our position and drive commercial growth.
You will
• Lead and execute the B2B marketing strategy across business lines
• Translate customer, market and consumer insights into strong propositions and category stories
• Strengthen brand positioning and ensure a consistent, distinctive market presence
• Drive demand generation through campaigns, content and sales enablement
• Translate complex ingredient expertise into clear, compelling customer value
• Monitor performance and continuously improve impact based on data and insights
• Lead internal communication to connect strategy, purpose and behaviour across the organisation
• Build, coach and develop a high performing marketing team
Location: Dinteloord / hybrid
Reporting to: Business Director
Team: 3 FTE
You are an experienced B2B marketer who knows how to connect strategy to execution and make impact in a complex, international environment.
You bring
• Extensive experience in B2B marketing, preferably in food ingredients, food or agribusiness
• A strong track record in brand building and demand generation
• The ability to translate technical and complex propositions into clear market value
• Experience working closely with commercial, application and innovation teams
• Strong stakeholder management skills and the ability to influence at senior level
• A leadership style that connects, develops and brings clarity
Compensation
The ambition of Cosun Beet Company is to be the greenest, most innovative and most successful sugar beet processor in the world. With some 850 employees, we are already one of the most efficient sugar producers in Europe.
As well as developing, producing and selling sugar and sugar specialities, we process all parts of the sugar beet into natural ingredients for the food, energy, biobased and related industries. All components of the beet are used, nothing is wasted. Corporate sustainability is woven into our strategy for the benefit of our customers, growers and staff.
Get inspired by the enormous potential of the beet by visiting www.brightbeetbook.com.
