As a Marketing Lead, this role is responsible for evolving our acquisition and retention campaigns that have a direct impact on player retention, reactivation and multi-product engagement. You'll focus on developing and delivering personalised, engaging loyalty initiatives that maximise player retention.
This role plays an important part in shaping and executing a strategy that ensures players receive relevant rewards and incentives at key lifecycle moments. Working collaboratively with cross-functional teams including CRM, Acquisition, Product and Performance, this position delivers data-led campaigns that drive engagement, loyalty and free game adoption across the tombola offering.
Evolving Free Game strategy
Lead the ongoing development of the Free Game strategy by analysing player data and identifying the most effective use of free games across lifecycle stages. Ensure initiatives support engagement, retention and return on investment.
Driving retention and loyalty campaigns
Develop and deliver campaigns that reward long-term engagement. Work closely with CRM, Commercial and Performance teams to provide relevant, timely incentives that encourage continued play.
Experimenting and optimising
Use A/B testing and other experimentation methods to continuously improve loyalty campaigns, free game offers and retention strategies. Apply insights to refine and enhance performance.
Using data to inform decisions
Leverage player behaviour and analytics to shape campaign strategies, ensuring initiatives are tailored to specific segments and lifecycle stages.
Tracking performance
Own the measurement, reporting and analysis of key performance indicators, including retention across lifecycle stages, value bands and return on promotional spend. Share insights and recommendations with stakeholders.
Engaging stakeholders
Communicate campaign performance, insights and recommendations clearly to stakeholders. Champion loyalty and lifecycle initiatives, ensuring alignment with broader business goals.
Experience in lifecycle marketing
Proven experience within online gambling, gaming or e-commerce, with a strong understanding of retention, reactivation and loyalty strategies.
Strong analytical thinking
Ability to interpret player behaviour and translate insights into effective, data-led strategies.
Free game or bonus strategy experience
Experience developing and optimising promotional or bonus mechanics that support engagement and retention.
Data-led decision making
Confidence using data and analytics tools to inform decisions and improve campaign performance.
Testing and experimentation
Experience running A/B tests and structured experiments to optimise campaigns and customer journeys.
Collaborative approach
Comfortable working cross-functionally to align on priorities and deliver consistent, high-quality outcomes.
Project management skills
Ability to manage multiple campaigns and initiatives, balancing pace with attention to detail.
Clear communication
Strong written and verbal communication skills, with the ability to present data and insights in a straightforward, compelling way.
Industry awareness
Good understanding of the online gambling landscape, including player behaviour and emerging trends.
Problem solving
A proactive approach to identifying challenges and developing thoughtful, data-driven solutions.
tombola is a technology company operating in the online gambling market. We came bouncing into the online bingo world in 2006, but our roots in bingo date way back to the 1800’s. We’ve grown rapidly over the years and entered the world of online slots in 2016 with tombola arcade. We’ve just embarked on a new chapter becoming part of Flutter entertainment, a FTSE100 company and the worlds biggest gaming company.
Staying true to our roots the tombola campus remains in Sunderland overlooking the River Wear and we invested in our international brands that help us take our Mackem business all around the world. We started in Italy, before venturing to Spain and beyond to Denmark and Sweden, along with our largest overseas office on The Rock of Gibraltar.
We’re completely unique in that all of our games are exclusive to us as they’re all designed, developed and managed in-house. We actively encourage our team to be involved from the ideas stage through to the live launch of a game and beyond. We innovate and we ask our people to push the boundaries of new technologies and give our customers the best experience possible.
We are built on a philosophy of taking a responsible approach, and putting the player first, always. We proactively engage with our customer community, ensuring our players are in control and receive great value for money. That’s really important to us. We encourage low-stake and aim to create a fun community that our players love.
We’re ambitious, we’re growing quickly and we’re looking for awesome people to join our already awesome team. #tombolalife is a lot of fun - we take pride in what we do, we work hard and we work together. We’re excited about the future and the team that will make an impact.
Come join the fun!
http://www.tombola.co.uk/careers
