eRecruiter

Marketing Lead

eRecruiter  •  Lagos, NG (Onsite)  •  4 months ago
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Job Description


Our client is an FCA -regulated payments and remittance business dedicated to providing innovative payment solutions that connect frontier markets.
They are seeking to hire a
Head of Marketing
to build and lead a performance and brand-oriented marketing org. The Candidate will own
growth across demand generation, product marketing, brand, content, PR, digital/mobile, offline/field, and diaspora-targeted remittance campaigns focused on Nigerians and Ghanaians in the UK and Canada
. The Candidate will Report to
CEO/Chief Revenue Officer and partner with Sales, Product, Compliance, and Customer Success.
Job Responsibilities:
Strategy & Leadership

  • Own a 12-24 month integrated marketing plan aligned to ARR, CAC, LTV, retention, and remittance volume growth on UK>>Africa and Canada > > Africa corridors.

  • Recruit, mentor, and scale a cross-functional marketing team (growth/UA, product marketing, events/field, partnerships, analytics).

Remittance & diaspora GTM

  • Design and execute acquisition and retention campaigns for diaspora senders (Nigerians, Ghanaians) in the UK and Canada using ethnic media, community partners,
    religious/cultural groups, student networks, and remittance-related touchpoints.

  • Localize messaging, offers, and creative for cultural nuances, languages, and seasonal remittance moments (holidays, festivals, school fees, emergencies).

Mobile & social growth

  • Own full-funnel mobile UA and retention across Facebook, Instagram, Snapchat, TikTok: lead creative for short-form video, Stories/Reels, static ads, and influencer/creator partnerships.

  • Manage ASO, influencer activations, and paid/organic social budgets to optimize installs, ROAS, and CAC.

Offline & field marketing

  • Plan and run events, meetups, OOH, direct mail, co-branded activations, and vendor partnerships in diaspora communities; integrate offline with digital touchpoints (QR codes, landing pages, SMS).

Compliance & regional operations

  • Coordinate with Legal/Compliance to ensure campaigns meet UK and Canadian advertising, payments, and data/privacy rules (GDPR/PIPEDA) and regional regulatory requirements for remittances.

  • Manage relationships with local agencies, payment partners, and channel vendors.

Analytics & experimentation

  • Define KPls and dashboards for corridor-specific metrics: installs, CAC by channel/country, remittance transaction volume, conversion, retention (D1/D7/D30), LTV, and incrementality testing.

  • Run systematic creative, audience, and channel experiments; own attribution and budget allocation across online/offline.

Cross-functional collaboration

  • Work with Product on localized onboarding, payout rails, FX pricing, and product-market fit; with Sales/Partnerships on co-marketing and channel partnerships.

Job Requirements:

  • 8+ years in B2B/B2C SaaS, fintech, or remittance marketing with 3+ years in senior leadership.

  • Proven experience scaling mobile apps and remittance or payments products via paid and organic social (Facebook, Instagram, Snapchat, Tik Tok).

  • Direct experience running acquisition and retention campaigns targeted at Nigerians and Ghanaians in the UK and/or Canada.

  • Demonstrated experience planning and executing offline/community campaigns and events with measurable ROI.

  • Strong data-driven skills: cohort analysis, attribution, mobile attribution tools (Adjust, AppsFlyer, Branch), and A/B testing.

  • Familiarity with UK and Canadian privacy/advertising rules (GDPR/PIPEDA) and remittance compliance considerations.

  • Payments, remittances, or financial services experience required.

Additional Requirements

  • Existing agency/partner relationships in the UK and Canada.

  • Multilingual skills relevant to target communities.

  • Experience with ASO, influencer commerce, and creator-led activations.

KPIs / success metrics

  • Installs, CAC and ROAS by channel and country (UK, Canada).

  • Remittance transaction volume, remittance conversion rate, average transfer value, LTV, CAC payback.

  • Retention (D1/D7/D30), churn, and reactivation rates.

  • Event leads, event-sourced pipeline and cost per event lead Marketing-sourced ARR and pipeline influenced.

eRecruiter

About eRecruiter

eRecruiter Africa was born from the need to have a Pan-African recruitment consulting firm that places the client first. Our goal is to be the best recruiter in Africa, in the industries we operate.

We succeed because we dare to think differently from our competitors and ask our clients the right questions, thereby uncovering what they may not have thought of. We truly understand our markets and are passionate about it.

We have continued to develop our markets and venture into new territories. Currently, we recruit into the entire African Market. We deliver the right candidates while taking into consideration the role and organizational fit. Our clients are at the heart of our business and we always take an interest in our clients’ business – that’s why we always get it right first time. We currently have a 99% client retention rate

Industry
Consulting & Advisory
Company Size
51-200 employees
Headquarters
Ikeja, NG
Year Founded
2012
Website
erecruiterafrica.com
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