Job Description

Virginia Green is seeking a data‑driven, highly organized, and customer‑obsessed Marketing Insights & Operations Associate. This entry‑level role is perfect for someone with fewer than two years of professional experience who is curious, adaptable, eager to learn, and excited to support a lean, fast‑moving marketing team. We are scaling and this position has ample room for growth.

This position has two core functions:
1. Give our customers a voice through research and persona development.
2. Ensure our marketing engine runs smoothly through coordination and operational excellence.

Customer Insights Responsibilities:

Help us keep our marketing strategy centered around the customer. In this part of the role, you will:

• Develop data‑backed customer personas using first‑party CRM data, third‑party geographic/property insights, behavioral data, reviews, and competitive intel.

• Gather qualitative feedback from branch managers, sales, and customer service teams to deepen persona accuracy.

• Translate customer insights into actionable recommendations that influence marketing strategy, messaging, seasonal timing, and featured services.

Marketing Operations Responsibilities:

Support the operational backbone that keeps our marketing team aligned and effective. You will:

• Assist with budgeting, forecasting, and recurring marketing performance reporting.

• Coordinate with cross‑functional partners to maintain and optimize the marketing calendar.

• Own and manage recurring internal and external marketing meetings, ensuring clear agendas, follow‑ups, and progress tracking.

• Lead our marketing work management process, helping the team apply agile principles and improve day‑to‑day productivity.

• Identify opportunities where technology and AI can streamline workflows and help scale operations without adding headcount.

Additional Responsibilities:

• Support the Brand & Customer Growth Manager with organic and boosted social content for both external audiences and internal teams.

• Support marketing and customer service with reputation management

Why Virginia Green

At Virginia Green, we don’t just grow lawns — we grow people, potential, and pride in a job well done. We are large enough to invest in innovation, yet small enough that your ideas will have a real, measurable impact.

What sets us apart:

• 20 Years of Experience: A loyal, fast‑growing customer base built through sustainable growth.

• Marketing Has a Seat at the Table: Your work directly influences company strategy and growth.

• Real Collaboration: Minimal red tape and a high‑trust environment where cross‑functional teamwork is the norm.

• Customer‑First Culture: We take exceptional care of our customers — and our team.

• Room to Grow: Support to test bold ideas, learn new skills, and advance your career.

Required Qualifications & Attributes:

• Strong organizational and project management skills.

• A data‑driven mindset with the ability to analyze and interpret marketing metrics.

• Experience working with CRM or customer databases; familiarity with third‑party data providers (e.g., geographic/property or census‑based data) is a plus.

• Basic understanding of marketing performance tracking and reporting.

• Excellent verbal and written communication skills.

• Ability to work collaboratively in a team environment.

• Proficiency with Microsoft Office Suite or comparable tools.

Education & Experience:

• Bachelor’s degree in marketing, business, communications, or a related field — or equivalent experience.

• 0–2 years of experience in marketing, customer research, operations, or a related area.
• Demonstrated experience supporting marketing campaigns or projects (internships welcome).

Physical & Work Requirements:

• Prolonged periods of sitting and computer work.

• Ability to lift 15–20 lbs as needed.

• Ability to travel within our service areas 10–15% of the time.

• Full‑time onsite role at our Richmond, VA corporate headquarters.