At Apple, we don’t just build great products — we create a kind of wonder that revolutionizes entire industries. It’s the diversity of our people and their ideas driving the innovation in everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it.
We are seeking a Marketing Insights, Analysis & Reporting Lead within Services Marketing to drive holistic and actionable insights across iCloud, Creator Studio, Apple One, News, Fitness, and Books. This role will translate complex data into clear insights that shape marketing strategy, optimize investment decisions, and elevate executive understanding of performance.
In this role, you will lead the development and execution of a comprehensive marketing insights and reporting framework across a diverse portfolio of marketing initiatives. You will partner closely with Data Science, Analytics, Finance, and Marketing teams to ensure consistent measurement, clear performance visibility, and actionable recommendations. You will establish scalable reporting cadences, define KPI frameworks across channels (paid media, on-device experiences, lifecycle, social), and guide the implementation and evolution of advanced measurement approaches, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA).
As a central connector across teams, you will synthesize inputs from multiple data sources to tell a cohesive performance story, identify optimization opportunities, and support investment decisions across a multi-million dollar marketing portfolio.
MBA, MS in Data Science, or equivalent experience
Experience in subscription-based or digital services businesses
Familiarity with MMM and MTA methodologies
Strong storytelling skills - able to distill complex analyses into clear, compelling narratives
Ability to operate effectively in ambiguous environments and build processes from the ground up
Bachelor’s degree in Marketing, Business, Analytics, or a related field
7+ years of experience in marketing analytics, growth marketing, performance measurement, or a related field
Strong analytical capabilities with experience working across large, complex datasets
Experience defining KPIs and building reporting frameworks across multiple marketing channels
Proficiency in data analysis tools (e.g., SQL, Excel) and data visualization tools (e.g., Tableau, Keynote)
Strong communication skills with experience building executive-level presentations
We’re a diverse collective of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. And the same innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it. This is where your work can make a difference in people’s lives. Including your own.
Apple is an equal opportunity employer that is committed to inclusion and diversity. Visit apple.com/careers to learn more.
