Job Description

Marketing Innovation Lead

Department: AI & Data Science

Employment Type: Full Time

Location: Portugal

Reporting To: Luke Crickmore

The Mission


As the Innovation Lead for our Portugal COE, you will be the catalyst for change. You aren't just managing a process; you are building a culture of "what’s next." You will own the innovation roadmap for the COE, driving the adoption of AI, automation, and cutting-edge workflows. You will inspire our "Algos" to push boundaries, while ensuring that every experiment scales into a tangible, value-driven outcome.

Key Responsibilities

Strategy, Ownership & KPIs

• Define the Roadmap: Own the innovation strategy for the Portugal COE, aligning local initiatives with global business objectives.
• KPI Accountability: Define and track success metrics, including ROI on automation, billable hours saved, and AI adoption rates across the team.
• Resource Advocacy: Identify gaps in the COE’s toolkit and advocate for the budget or tools needed to keep us at the cutting edge.
  
  

Leadership & Cultural Inspiration

• Champion Innovation: Act as the face of innovation in Portugal, running high-energy workshops and "Vision Sessions" that inspire staff to rethink their daily workflows.
• Mentorship & Coaching: Support a high performing team, coaching them on how to identify automation opportunities and move from "problem" to "prototype."
• Community Building: Scale the local innovation community, turning passive users into "Innovation Champions" within their respective departments.
  
  

Hands-on Delivery & Prototyping

• Lead by Example: You aren't afraid to open the hood. You will personally architect and build "First-of-a-Kind" (FOAK) automations or AI prompts to prove viability.
• Solutions Architecting: Work alongside the COE teams to solve complex technical bottlenecks that Junior/Mid-level operators cannot crack.
• Cross-Functional Bridge: Act as the technical translator between the Innovation team and the wider business, ensuring our solutions are both powerful and user-friendly.
  
  

Operations & Scalability

• Industrialise Innovation: Move beyond "random acts of digital." You will design the frameworks that take a raw idea from a workshop and turn it into a deployed, documented, and billable case study.
• High-Impact Storytelling: Own the narrative of the COE’s innovation success. You will oversee the creation of "client-ready" case studies that showcase our innovation as a competitive advantage.
  
  

Skills, Knowledge & Expertise

• The Visionary Edge: A deep understanding of the current AI/Automation landscape (LLMs, Agents, No-Code/Low-Code ecosystems).
• Proven Leadership: Experience leading teams or large-scale projects in a fast-paced environment.
• Execution Mindset: You are a "Builder." You have a portfolio of automations, tools, or products you’ve personally brought to life.
• Influence: The ability to walk into a room of skeptics and leave with a room of enthusiasts.
  
  

• A "Slide-Only" Leader: You will not sit in meetings all day; you will build, test, and break things alongside your team.
• A Passive Observer: You don't wait for permission to innovate; you spot friction and solve it.
• A Pure Admin: While you ensure ops are smooth, your value is in strategic growth, not just updating trackers.