Job Description

Head of Marketing, Australia & New Zealand

About the Role: This is a leadership role for a marketing professional who wants to own and shape the full marketing charter for a leading AI-powered technology services and consulting company across Australia and New Zealand.

Reporting to the Chief Marketing Officer for APMEA (Asia Pacific, Middle East & Africa) and working closely with the Managing Director for ANZ, you will lead Wipro's brand, demand, and market positioning strategy in the region. You will be responsible for driving measurable business outcomes through full-funnel marketing, from brand awareness and thought leadership to pipeline influence and deal pursuits.

This role sits within a mature, outcome-driven marketing function that operates as a strategic partner to the business, not a support function.

Key Responsibilities

Brand & Market Positioning

• Own and elevate Wipro's brand presence, reputation, and competitive positioning in ANZ
• Drive executive and leadership brand building, including thought leadership programmes aligned with regional priorities
• Manage local PR, media relationships, and agency partnerships, working closely with Wipro's global External Communications team to maintain alignment on messaging and positioning

Account Growth Marketing, Deal Influence and Demand Gen

• Design and execute full-funnel marketing programmes, including Account-Based Marketing (ABM), campaigns, and demand generation, aligned with sector and account priorities
• Partner with sales, sector heads, and account leaders to influence strategic deal pursuits and drive marketing-sourced pipeline
• Track and report on marketing ROI, pipeline contribution, and campaign effectiveness
• Plan and deliver end-to-end events, including Wipro-owned events, industry forums, partner activations, and experiential engagements, as a core lever for client engagement and pipeline development

Ecosystem & Partnerships

• Lead Wipro's engagement with partners, industry associations, and ecosystem influencers in the region. Collaborate with the global Analyst and Advisor Relations team to plan and execute interventions
• Manage partner marketing activations and co-marketing programmes
• Design and deliver Wipro-owned events and manage participation in industry forums

MarTech, Data & Operations

• Leverage the marketing technology stack (CRM, marketing automation, analytics) to drive efficiency, personalisation, and performance measurement
• Use data and insights to inform strategy, optimise campaigns, and demonstrate impact
• Manage the regional marketing budget with a focus on ROI and resource allocation

Who We're Looking For: A senior marketing leader with strong business acumen and a bias for action. Someone who can operate at the intersection of strategy and execution, equally comfortable presenting to the C-suite and rolling up their sleeves to get things done. You understand B2B technology marketing, you know the ANZ market, and you bring a track record of building brands and driving business results in a matrixed, global environment.

Qualifications

• 15+ years of relevant experience in B2B marketing within IT services, technology, or professional services, with industry-leading brands
• Deep understanding of the ANZ market, its business dynamics, and how to engage senior stakeholders effectively
• Proven experience across full-funnel marketing: brand, ABM, demand generation, events, analyst relations, and partner marketing
• Strong command of MarTech platforms, marketing analytics, and data-driven decision making
• Experience managing agencies, budgets, and cross-functional teams in a matrix organisation
• Ability to work independently, take ownership, and deliver outcomes with minimal oversight

Why Should You Consider a Marketing Career at Wipro: At Wipro, marketing functions as a Force Multiplier. We invest in brand, demand, data, and partnerships with the same rigour we bring to our client work. You will be part of a globally connected, regionally empowered marketing team that values impact over activity, and outcomes over output.

About Wipro: Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading AI-powered technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our consulting-led approach and the Wipro Intelligence™ unified suite of AI-powered platforms, solutions, and transformative offerings, we help clients realize their boldest ambitions to build intelligent and sustainable businesses.

The Wipro Innovation Network – part of the Wipro Intelligence™ suite – underpins our commitment to client-centric co-innovation and co-creation by bringing together capabilities from the innovation labs and partner labs, academia, and global tech communities. With over 240,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com

Job Description

Role & Responsibilities

This career opportunity is with Wipro Technology’s Strategic marketing Group, the team is responsible for overall

positioning and marketing of Wipro technologies and its strategic business units. As a marketing head, you will have

overall responsibility of SBU marketing at Wipro, reporting into the CMO. You need to be domain and strategy focused,

need to contribute to the positioning and successful GTM of the SBU’s, working with BU Leadership, Sales and Solution

teams. Also work with Service Line and Product Marketing Managers to take services and products to the market and

contributes to the Strategic Marketing and Sales readiness related-efforts of a Strategic Business Units at Wipro. You

must also help in developing go-to-market strategies for new solutions and service portfolios for the business and

expanding the market presence of the business.

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Your major Responsibilities Include: -

· Positioning and branding: Defining and building the value proposition forthe business and its offerings helping create winning propositions and messaging for GTM.

· Analyst Relations: Proactive management of key influencer relations across major analyst firms, ensuring positive movement on analyst surveys and relationships

· Customer relationship management: Managing key customer connects, ensuring support to Account based marketing activities, Building a sustain CRM campaign, with customer testimonials and case studies

· Marketing strategy: Involvement in the business planning and market segmentation which involves customer targeting and tracking, projecting technology trends, competition analysis.

· Sales Enablement: Creating content and managing positioning in website, creating sales kits including case studies, whitepapers, presentations etc.

· The candidate will also be responsible for imparting sales training on solution positioning.

· Integrated Lead generation: Using various communication media (webinars, websites, Newsletters, event participation, analyst meets, public relations etc.)

· This will involve lead qualification, content development and management, helping organize/front-end participation in international events among other things.

· Meeting lead generation and content generation targets –

· Marketing channel ownership for BU: Creating a New Media campaign, using Twitter, Blogs, LinkedIn, You Tube

etc. - BTL Activities: Participation in events, conceptualization, demos, content, driving traffic booth, customer meetings and post event analysis

· Thought Leadership Driving thought leadership activities E.g. contribution to academic newsletter, case studies in books, speaking opportunities.

· Marketing Communications: both external and internal.

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You should possess the following skills and competencies: Excellence in strategic and analytical problem solving

Excellence in Business analysis to address customer problems, quick analytical thinking, and able to have focused energy

in transforming the requirements into solutions. Outstanding leadership and communication skills Polished verbal and

written communication style. Ability to confidently build a strong rapport with project teams and the customer teams.

Good networking skills to work across different multi cultural teams towards focused goal. Comfortable in interacting

with and presenting to executives and senior business leaders Personal Drive Entrepreneurial drive with a can-do

attitude, a strong desire to learn and shape your own career path. Commitment to making a positive lasting client impact. Self-Guided Attitude The ability to succeed in a professional environment where client and project direction is not always well defined. Qualified candidates will understand how to produce results when working in challenging client environments and/or new business areas.

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