Job Description

Role purpose :

Own and build the SSO brand and demand engine across digital, offline, and doctor-led channels.

Core responsibilities

• Define and execute SSO’s overall marketing and brand strategy.
• Manage in-house teams and external agencies across digital, offline, and content.
• Drive doctor branding, centre branding, and institutional visibility.
• Own marketing budgets, ROI tracking, and performance reporting.
• Ensure brand communication aligns with SSO’s clinical and ethical positioning.

Success metrics

• Growth in high-quality OPDs and surgical leads.
• Brand visibility and recall across priority markets.
• Cost efficiency and ROI of marketing spends.
• Consistency and quality of SSO brand presence.

Experience:

• 6–9 years in healthcare or services marketing.
• Experience managing agencies and internal teams.
• Strong understanding of performance marketing and brand building.

What success looks like in 6–12 months:

• A clear, differentiated SSO brand visible across markets.
• Predictable demand contribution from marketing channels.
• A high-performing, aligned marketing team.