Job Description

Title Marketing & Growth Operations Manager

Department Marketing

Reports To Director of Marketing & Communications

Supervisory Position No

FLSA Status Exempt

Employment Type Full-Time

Location Hybrid (3 days/week in Lawrence, MA)

Are You Ready to Make an Immediate Impact?

Babilou Family US is part of the global Babilou Family network and brings a local, community-focused approach to early childhood education through our Little Sprouts, Building Blocks, and Heartworks schools. We are looking for a proactive and collaborative team member who will support our mission and contribute meaningfully to this role and is responsible for the day-to-day oversight and operations of the business applications stack. You are the in-house expert, responsible for architecting, implementing and managing processes and systems, often times bridging newly acquired assets and existing practices. You are able to handle multiple tasks in a dynamic environment, developing processes and implementing systems from scratch. Each business application will generate world-class reports that drive world-class results. You are hands-on and detail-oriented, as you will interact with various departments and external groups to achieve shared objectives. Empowering this growing organization through next generation technology.

Our work is guided by our educational approach, Sustainable Education®, which bridges research and daily practice to help children thrive and lay the foundation for lifelong learning. We’re in what we like to call the science of children. Everything we do is rooted in research about how young minds grow—how they learn, connect, and build the skills that last a lifetime. We also lead our HONOR values: Humility, Open-Mindedness, Nurture, Ownership, and Recognition. This guiding framework fosters an environment where educators, children, families, and partners feel valued, empowered, and inspired to grow.

What We Will Achieve Together:

• Decisions Backed by Data: Ensure that platforms, data, tracking, and reporting work together to support confident decision-making and scalable growth.

• Streamlined Connection. Act as the connective link between marketing strategy, execution, and measurement, partnering closely with Marketing, Enrollment, IT, agency partners, and vendors.

• Build Trust. This role will build systems and connections that allow us to communicate with parents in a way that builds trust and enhances the full parent journey. This role owns the operational backbone of marketing.

What you’ll do:

Marketing Systems Ownership (HubSpot + CRM)

• Own HubSpot as a marketing platform, including:
• Landing pages and forms
• Lead capture logic
• Marketing workflows and automations
• Connections to CRM
• Partner with Enrollment, IT, Digital Teams, and vendors to support CRM as the system of record for families and enrollment outcomes.
• Ensure clean, reliable data flow between marketing tools, CRM, and ad platforms.
• Define and document lead lifecycle rules, field usage, and data standards.
• Serve as the point of accountability for marketing system health, governance, and scalability.

Tracking Strategy & Tag Management (Google Tag Manager)

• Own tracking strategy and measurement design across digital properties, with specific accountability for how Google Tag Manager (GTM) is used to support marketing and growth reporting.
• Define what events, conversions, and data layers must be tracked to accurately measure performance across B2C and B2B initiatives.
• Translate campaign, funnel, and launch requirements into clear GTM tracking specifications.
• Partner with a technical resource responsible for GTM execution by:
• Providing documented tracking requirements
• Validating implementations before and after launch
• Ensuring tracking aligns with reporting and attribution needs
• Ensure tracking decisions support reliable insights—not just tag completeness.

Tracking Reporting, Analytics & GA4 Ownership

• Own marketing and growth reporting end to end, connecting:
• Traffic → leads → nurtures → enrollment outcomes
• Manage GA4 setup and governance, including:
• Event tracking and conversion definitions
• Consistent naming conventions and measurement standards
• Build and maintain dashboards that surface:
• B2C lead and enrollment performance
• B2B pipeline inputs and conversion signals
• Channel and campaign effectiveness
• Translate data into insights that inform:
• Budget decisions
• Channel strategy
• Optimization priorities

Funnel & Attribution Intelligence

• Define and maintain pragmatic, trusted attribution logic across paid, organic, and local channels.
• Partner with Marketing and Enrollment teams to define:
• What constitutes a qualified lead
• How leads should flow between systems and team
• Identify funnel drop-off points and recommend improvements to increase conversion efficiency.
• Bring clarity and confidence to performance discussions with leadership.

Go-to-Market Enablement (Operational Support)

• Support go-to-market initiatives once direction and priorities are defined by Marketing leadership.
• Operationalize Go-to-Market initiatives by ensuring:
• Tracking and analytics are designed prior to launch
• Marketing systems are configured correctly
• Performance can be measured and evaluated post-launch
• Provide post-launch reporting and insights to inform iteration and future launches.
• This role does not own Go-to-Market strategy or planning, but ensures Go-to-Market execution is measurable, visible, and scalable.

Process Improvement & Enablement

• Standardize processes for:
• Campaign tracking and tagging
• Lead capture and reporting
• Reporting cadence and documentation
• Support marketing team members by improving system usability and consistency.
• Act as a thought partner on operational scaling as marketing complexity increases.

What Success Looks Like

• Marketing tracking and reporting are reliable, consistent, and trusted.
• HubSpot is optimized for marketing.
• GA4 and GTM are used intentionally, not reactively.
• Leadership can clearly answer:
• What’s driving enrollment?
• Which channels are working?
• Where are leads dropping off?
• Marketing strategy discussions are grounded in data, not guesswork.

Required & Preferred Qualifications:

• 6–10+ years of experience in marketing operations, growth operations, or analytics-focused marketing roles.

• Strong hands-on experience with HubSpot marketing tools.

• Experience supporting or integrating with a CRM platform.

• Strong understanding of GA4, Google Tag Manager, and marketing analytics.

• Experience defining tracking strategy and validating implementations.

• Highly organized, systems-minded, and detail-oriented.

• Comfortable partnering cross-functionally without formal authority.

• Thrives in a growing environment where processes are still being built.

Work Environment & Physical Requirements:

• Lift or move items up to 25 lbs.

• Work in environments where children, families, and staff are present.

• Travel locally up to 25% of the time

Benefits:

• Health benefits are available upon start date.
• Free Subscription to First Stop Health; receive ongoing care from doctors and prescribers through easy telehealth services.
• Up to 75% discount on your child's tuition (Option for the initial $5,000 of tuition to be taken out of your paycheck before taxes through payroll deductions.)
• Comprehensive benefits package, including health, dental, vision, and pet insurance.
• 401k with company match.
• Tuition reimbursement.
• Career advancement and coaching.
• Additional Paid Time off and Holidays.
• Referral Program.
• #LI-HYBRID

We’re Growing! Babilou Family US is a subsidiary of Babilou Family, a global network of 1,200 early education and child care centers operating as Little Sprouts LLC, Building Blocks Early Learning Centers, and Heartworks Early Education. We provide award-winning early education and child care across 41 New England schools. Through the experience and talents of over 1,000 early education professionals and in partnership with nearly 4,500 families, we are on a meaningful journey to create optimal learning spaces where children ages 0-5 can learn, grow, and thrive.