About the position:
Acquisition a High-touch account-based marketing (ABM) with actionable case studies showing measured ROI, Activation & Optimizing funnel conversion to maximize clicks, registration and drive transaction, and Retention & Expansion driving active users volume through existing partners via Joint Marketing Fund (JMF), setting up recurring performance reviews, and tracking Gross Merchandise Volume (GMV): Active Users Transaction (Savings, Direct Debit Deposito, Celengan, QRIS transaction and Loan Volume.
Post Sales - Marketing, Growth & Farming
Plan & Implement Growth strategy with ongoing partner to scale-up users conversion and boost active users transaction
Account-Based Marketing (ABM) & Pipeline Generation
Account-Based Marketing (ABM) & Pipeline Generation. Targeted B2B2C Campaigns: Design and execute high-touch ABM campaigns targeting Partner’s Active Users.
Value-Proposition Messaging: Boost users intention to engage, activate account and transact in AMAR Bank.
Content & Thought Leadership: Author and distribute high-impact B2B collateral including whitepapers, ROI calculators, case studies, and compliance guides to position the company as a trusted embedded banking infrastructure partner.
Offline Activations: Architect bespoke offline marketing activation to engage with B2B2C and Field Marketing ensuring consistent messaging across both digital and physical touchpoints and returns with positive conversion results.
Experiment Plan / A/B Testing, Optimization & Analytics
Designed to optimize the entire funnel—from acquiring the B2B partner to scaling end-consumer transaction volume—while keeping budget efficiency and ROI at the center.
B2B2C Funnel Testing: Run systematic A/B and multivariate tests on B2BC acquisition landing pages, ad copy, lead-capture forms, and email sequence variations to continuously optimize the cost-per-acquisition (CPA).
Data-Driven Decision Making: Set up and monitor marketing analytics dashboards (using tools like Google Analytics, Looker to track channel performance, click-through rates (CTR), and lead-to-opportunity conversion rates)
Commercial Enablement & Co-Marketing Prep
Build, maintain marketing budget and ensure ROI is achieved as planned
"Go-To-Market" : Creative Strategy & Design Preparation
Creative Briefing & Asset Direction: Define the visual and messaging direction for B2B2C lead generation assets. Author comprehensive creative briefs for internal or partner design teams to produce landing pages, presentation decks, interactive infographics, and ad creatives.
Partner Brand Alignment: Establish scalable design templates and "white-label" brand guidelines, ensuring that our financial products can visually adapt seamlessly into diverse partner interfaces during the sales cycle.
UX/UI Collaboration: Partner with the Product Design team to build high-fidelity interactive mockups of EBF Products align with sales proposals.
Have 3 - 5 years of experience in Account Manager, Solution Consultant, Customer Success (is a plus) or Business Development, Sales Partnership, Project Management, Business in digital banking, fintech B2B digital product, SaaS technology is a plus;
Having business sense and strong analytical skills to create and analyze data and turn it into strategic partnership actions.
Have strong negotiation, communication, and interpersonal skills to manage cross-functional teams, both internal and external parties to handle end-to-end projects;
Improvement, Performance Marketing or any related roles;
Bachelor’s degree in Economics, Computer Science, Business Administration, Communications, Industrial Engineering or any related field;
Familiar with digital banking B2B partnership with other industries workflow;
Have a knowledge of SaaS/APIs/SDKs tech products integrate with other tech platforms workflow.
PT Bank Danamon Indonesia Tbk (BEI: BDMN) didirikan pada tahun 1956. Per 31 Desember 2024, Danamon mengelola aset konsolidasian sebesar Rp242 triliun dengan anak perusahannya, Adira Finance. Dalam hal kepemilikan saham, 92,47% saham Danamon dimiliki oleh MUFG, dan 7,53% lainnya dimiliki oleh publik. Dalam melayani nasabah dari semua lini bisnis yaitu Retail, Usaha Kecil dan Menengah, serta Korporasi, Danamon didukung oleh 865* kantor cabang konvensional dan unit Syariah, serta kantor cabang dan kantor perwakilan grup perusahaan Danamon di Indonesia.
Sebagai anak perusahaan dari MUFG yang merupakan salah satu grup jasa keuangan terbesar di dunia, Danamon didukung oleh jaringan global MUFG dan bank mitranya: Krungsri Bank di Thailand, Security Bank di Filipina, dan VietinBank di Vietnam. Danamon juga diperkuat oleh jaringan lokal dari grup perusahaannya yaitu Adira Finance, Home Credit Indonesia, Mandala Finance, dan Zurich Asuransi Indonesia, serta mitra strategisnya.
Bersama MUFG, grup perusahaan serta mitra strategisnya, Danamon berkomitmen untuk terus bertransformasi sebagai Satu Grup Finansial, guna menjadi mitra keuangan terpercaya yang berorientasi pada pelanggan dan selalu berinovasi, demi memenuhi kebutuhan pemegang saham, nasabah, karyawan, dan regulator dengan menghadirkan solusi finansial menyeluruh agar dapat tumbuh bersama.
Danamon dan grup perusahaan serta mitra strategisnya juga menyadari pentingnya aspek keberlanjutan sebagai bagian tak terpisahkan dari pertumbuhan dan kesejahteraan masyarakat.
Selain itu, dalam menjalankan bisnis serta untuk mencapai tujuan sesuai dengan visi dan misinya, Danamon menjunjung tinggi nilai perusahaan “BISA”, yang harus diterapkan oleh seluruh karyawan, manajemen, direksi, dan komisaris Danamon. Nilai-nilai tersebut meliputi Berkolaborasi, Intergritas, Sigap Melayani, dan Adaptif.
