Job Description

About the department:

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region, and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

About the role:

• Campaign briefing and execution: brief, follow-up and implement campaigns, in line with marketing strategy and sales plans; coordination of media plans and content, approval and implementation in timely manner;

• Content Development: create and adapt marketing materials, including brochures, presentations, and website updates. Including ad hoc translation and text localization;

• Event Coordination: briefing, planning and execution of events, trade shows, and product launches to engage customers and showcase new models;

• Digital Marketing: online advertising campaigns and always-on approach (Google Ads, social media platforms), SEO efforts, and website performance to maximize reach and engagement;

• Reporting and performance analysis: track, report and present on the effectiveness of marketing efforts to recommend improvements for future initiatives;

• Collaboration: work closely and support sales team, product team and BYD Dealers and external agencies to ensure consistent messaging and successful campaign execution;

• Budget Management: assist in managing the marketing budget, ensuring cost efficiency;

• Monitor BYD activities as well as Dealers activities and competitors;

• Be a brand ambassador, a solid team-player and work always with the customer in mind.
  

Required experience:

• 5 years of experience in marketing communication, automotive is a plus

• Experience in working with creative and media agencies

• Full understanding of all advertising channels, online and offline, together with KPIs and metrics

• Experience in event management and car handling for press conferences and other events

Required skills:

• Knowledge of Bulgarian and English

• Exceptional communication skills

• Team work

• PowerPoint, Excel and other office tools

• Driver’s license B category

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏