Greene King

Marketing Executive- Urban & Heritage Pubs

Greene King  •  United Kingdom of Great Britain and Northern Ireland (Hybrid)  •  7 days ago
Expired
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Job Description

Urban & Heritage pubs are full of character, history and individuality, ranging from vibrant city-centre destinations to charming community and heritage venues. Each pub has its own story and personality, bringing people together for every occasion. Contemporary yet authentic, our pubs combine exceptional quality, warm hospitality and attention to detail to create memorable experiences for every guest.

As a Marketing Executive, you’ll play an important role in bringing these unique stories and experiences to life. Supporting the team to drive profitable sales growth and increase market share, you’ll identify opportunities and deliver marketing initiatives aligned to the brand proposition, vision and commercial objectives. Working closely with the Marketing Manager, you’ll help shape, deliver and evaluate short and medium-term marketing plans designed to create compelling guest experiences, drive customer acquisition, encourage repeat visits and increase spend per head across the Urban & Heritage estate.

This is a hybrid role, primarily based in our Maple Leaf, Covent Garden office in London, with regular travel to our Burton office approximately once a week, alongside visits to pubs across the estate as required.

Qualifications

Your role as Marketing Executive

  • To support the delivery of the annual brand plan & the marketing activity plan - working to deliver tactical promotional campaigns and engaging with the Operations team and other key business areas to successfully launch all activity
  • To work alongside the internal digital marketing team to deliver the brand’s digital activation including working on brand social media and email activity
  • To work alongside internal and external colleagues such as marketing & print agencies / food development / purchasing / drinks category teams – managing a range of projects effectively to ensure key activity is executed to plan and on time
  • Know the competition, with regular reviews and visits to competitors’ sites, reporting back on learnings and any actions to be taken
  • Stretch to assist other brands within the Division as part of the teams flexible working to ensure key priorities are met when required
  • Manage brand administration including budgeting, purchase orders & stock management
  • Key liaison with our Guests Services team for the brand queries and enquiries from Guests

What you’ll bring…

  • Experience working in a hospitality Marketing role.
  • High level of passion for the Hospitality industry, commercially aware and able to integrate company agenda into thinking
  • Good communication and presenting skills with the ability to engage the business
  • Forward thinking with strong planning & process skills
  • Analytical ability to identify key issues and opportunities
  • Project management skills
  • Attention to detail and ability to work at high volume

Additional Information

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

  • The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
  • Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
  • Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
  • Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
  • Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
  • Wagestream – access your wage before payday for when life happens.
  • Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Greene King

About Greene King

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 40,000 people across the group with three divisions: Greene King pubs, Destination Brands & Ventures, and Brewing & Brands.

• Greene King pubs: Greene King pubs is our mainstream pub brand located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country with clear ambition to be “The Nation’s Most Loved Pub Brand”. Pub Partners runs our tenanted and leased pubs business and Hive Franchise pubs.

• Destination Brands & Ventures: Destination Brands is a portfolio of distinct brands which includes Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill that bring friends and family together, delivering great service, quality and value for money for a range of eating out and drinking occasions. Venture includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels which operate autonomously of Greene King’s managed pub brands.

• Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
Bury St Edmunds, GB
Year Founded
Unknown
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