Marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries. Headquartered in the UK, we are rated in the top 20 UK companies for work/life balance.
As one of the world leading providers of professional business training we deliver over 1000 training days per year globally to many of the world’s leading companies, with a training portfolio covering all regions and sectors.
We are now looking for a Marketing Executive to join our professional training team based in Cape Town office. This person will be working closely with our course development teams to further develop your given portfolio, contributing to title course development, identifying potential future trainers and pushing innovative training formats.
This is an in-person role, based in our office in Cape Town.
Key Responsibilities
Planning and executing a direct marketing campaign for each event in your portfolio of approximately 20 annual training courses; primarily focused on email marketing to our active database of prospects over a 14-week promotional cycle.
Exploring all other marketing channels available for the promotion of our training portfolio including but not limited to social media, content marketing and online advertising.
Outright responsibility for creating compelling marketing copy for email campaigns, event brochures and online event pages.
Responsible for managing and responding to all inbound marketing enquiries through to close of contract. This will involve managing active pipelines of enquiries both for short term and long term revenue generation.
Portfolio management. Working closely with the professional training director and the course development manager to provide feedback on courses in the market, interpreting the campaign performance to drive product development.
Particular importance is attached to evaluating statistics to enhance future results, drive course development, as well as developing and growing other business lines including in-house training.
Qualifications
Recognized degree preferably in Marketing or a related field.
1-2 years’ of experience in a corporate environment.
Speaking French is a must requirement as we are looking to grow our portfolio further in the French market.
Self-motivated, enthusiastic can-do individual with a strong entrepreneurial spirit and drive.
Previous marketing or sales experience particularly in a B2B environment would be considered a distinct advantage.
Willingness to adapt to a performance driven culture.
Compensation and Benefits
Competitive base salary plus bonuses.
Comprehensive induction training, ongoing mentoring plus continuous on-the-job training & development.
Promotion up the ranks is achievable with consistently high performance.
Professional work environment.
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.
#LI-Onsite
It's been more than 30 years since entrepreneur and Chairman of the Group, Marcus Evans, launched the first of his businesses. Today, the Group has grown into one of the world's leading business information companies, delivering intelligent and strategic information to forward-thinking Companies at more than 1000 events globally each year.
Our Portfolio
With this wealth of experience at our core, the marcus evans portfolio is now as diverse and successful as the people that help deliver it: marcus evans Summits, Conferences, Forums & Professional Training, The Hospitality Group (THG), The Artists Partnership, Linguarama and Ipswich Town Football Club.
Where and Who We Are
We're located in more than 60 countries worldwide and currently employ around 3,000 people. We've earned our place as a global leader in business intelligence, with our sophisticated lead qualification, face-to-face facilitation and process discipline.
Mission, Vision & Values
Our mission, vision and values are our constant; the backbone of our organization in its entirety. It's these principles that drive us as individuals and as a Company to help our clients succeed - every. single. day.
Why We Matter
We matter to business because we've remained contemporary. There continues to be a strategic place for us in the market; there's a relevancy to what we do for businesses globally. In a nutshell, we help clients achieve their strategic goals by providing market intelligence that’s nearly impossible to find alone, when time and resources are limited. We craft products that help clients drive their organisation’s growth in a more timely, and cost effective way. We listen to what our clients tell us, so we too continue to develop our capabilities for them. That's our secret. We listen and we act! We’re well known for the quality of our offerings.
