Job Description

Marketing Executive (Content, Search & Email)

Details about this role

• Employment Full-Time

• Location Hong Kong (remote work possible for part of the week)

• Team Working within the HK Sales & Marketing team

What you will be responsible for

As a Marketing Executive, you will drive lead generation, customer engagement, and campaign success through impactful content, strategic digital marketing, and robust email marketing initiatives. You’ll play a key role in localising campaigns for the Hong Kong market and connecting with prospective students and families.

Key Responsibilities:

• Create, edit, and manage high-quality content in both English and Chinese for websites, landing pages, blogs, email campaigns, newsletters, and social media.

• Plan and execute TOFU (Top-of-Funnel) and BOFU (Bottom-of-Funnel) campaigns to nurture, engage, and convert leads throughout the customer journey.

• Develop and manage email marketing campaigns and newsletters to drive engagement and support lead nurturing and conversion.

• Manage organic and paid search campaigns, including keyword research, ad copywriting, campaign setup, and performance optimisation.

• Implement SEO strategies to improve website ranking and visibility in local search results.

• Collaborate with the wider digital marketing team to localise and adapt global campaigns for the Hong Kong audience.

• Monitor and analyse website traffic, campaign performance, and user engagement, preparing actionable reports and recommendations.

• Support the sales team by producing tailored content for prospective students and parents.

Skills we are looking for

• Proven experience in content marketing, digital marketing, and campaign management.

• Strong understanding of SEO, SEM, and SEA.

• Hands-on experience with email marketing platforms and campaign execution (e.g. newsletters, drip campaigns).

• Excellent copywriting and editing skills in both English and Chinese.

• Familiarity with paid advertising platforms (Google Ads, Facebook Ads, Instagram, etc.).

• Creative mindset and ability to produce engaging content aligned with brand goals.

Personal qualities we are looking for

• High learning agility and growth mindset – comfort in a fast-paced, high-growth environment.

• Creativity and initiative – you love to test new ideas and can see a project through from start to finish on time.

• Collaborative and communicative – a team player who works well with others to achieve shared goals.

• Passion for education and professional development.

Bonus skills and experience

• Proficiency in marketing tools like Canva, Marketo, Storyblok, or other marketing integration software

• Experience with A/B testing, CRO (Conversion Rate Optimisation), and performance marketing.

• Knowledge of the US/UK undergraduate application process.

Why work for Crimson?

• Rapidly growing, hyper-global, EdTech startup (named TIME Top50 EdTech companies)

• Join a high-performing, diverse, and ambitious team

• Utilise innovative technology to reimagine the education landscape

• Limitless growth and development opportunities

If you're passionate about education, looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology, then we want to hear from you!

We will be in touch via email, please keep an eye on your junk/spam folder for emails from HR.

Our Mission

Crimson Education was founded on the belief that all students should have access to global education. Our services are designed to accelerate each student’s trajectory towards the very best education and professional opportunities. Each student has a holistic, personalised Crimson team of mentors and teachers to prepare them well for university and beyond. We thrive not just on our students’ admission to their dream universities, but focus on and celebrate their development over time.

As part of our holistic approach to education, Crimson Education provides a full suite of services powered by proprietary technology to facilitate our students in gaining admission into the best possible universities, including:

• A full-fledged Online High School (Crimson Global Academy);

• University Admissions Consulting;

• Boarding School Admissions Consulting;

• Extracurricular Activities and Leadership Coaching;

• Internship and Career Advising;

• Interview Training; and

• Personalised Mentoring for Individual Development.