Job Description
Are you a creative marketer with a commercial mindset and a passion for luxury hospitality? My client, a prestigious 5-star resort in Malta, is looking for a Marketing Executive to help drive brand awareness, guest engagement, and revenue growth across both traditional and digital channels.
This is an exciting opportunity to join a high-performing Sales & Marketing team where you'll have the chance to make a tangible impact on the resort's visibility, reputation, and commercial success in both local and international markets.
What You'll Be Doing
- Support the Director of Sales & Marketing in developing and executing the resort's marketing strategy.
- Drive impactful corporate communications while maintaining brand consistency across all channels.
- Lead digital marketing initiatives with a focus on website performance, direct bookings, and revenue generation.
- Develop and manage partnerships with travel operators and industry stakeholders.
- Create and execute marketing campaigns for Rooms, F&B outlets, Spa offerings, and seasonal promotions.
- Ensure content across the website, OTAs, social media, and TripAdvisor remains engaging, accurate, and up to date.
- Monitor digital marketing performance, analyse KPIs, and identify opportunities to improve engagement, conversion, and revenue.
- Utilise market trends, competitor insights, and guest data to support commercial decision-making.
- Identify and manage influencer collaborations that align with the brand's positioning.
- Produce insightful reports and recommendations to continually enhance marketing performance.
What We're Looking For
- Previous experience within a 5-star hotel, luxury hospitality, tourism, or travel-related environment would be highly advantageous.
- Strong digital marketing experience with a solid understanding of SEO and content-driven growth strategies.
- Proficiency in Adobe Express, Lightroom, InDesign, Canva, and website content management.
- Exceptional copywriting skills with the ability to create compelling, original content tailored to different audiences.
- Strong organisational skills with the ability to manage multiple projects and deadlines effectively.
- Analytical mindset with a passion for turning data into actionable marketing insights.
- Creative thinker who can balance brand-building initiatives with commercial objectives.
- Excellent communication skills and attention to detail.