Job Description

Key Responsibilities

• Support the planning and execution of marketing campaigns, product launches, and promotions.
• Develop content calendars and coordinate social media and digital activities.
• Monitor campaign performance and prepare monthly marketing reports.
• Analyse marketing and sales data using Excel and track key KPIs such as CPL, conversion rates, ROI/ROAS, and engagement.
• Coordinate events, launches, mall activations, sponsorships, and partnerships.
• Conduct competitor and market analysis and identify marketing opportunities.
• Coordinate with agencies, suppliers, showrooms, Sales, and CRM teams.
• Ensure all marketing activities follow XPENG brand and CI standards.
• Use AI tools effectively for research, analysis, content, and presentations while validating all outputs.

Qualifications & Experience

• Bachelor's Degree in Marketing, Business, Communications, or related field.
• 3–5 years of marketing experience in brand, digital, communications, or commercial marketing.
• Strong Excel, PowerPoint, analytical, and reporting skills.
• Good understanding of digital marketing, social media, campaigns, and marketing KPIs.
• Creative, proactive, commercially minded, and able to take ownership.
• UAE market experience is an advantage.
• Excellent English communication skills; Arabic is an advantage.
• Automotive or agency experience is not mandatory.

Why Join Us?

• Work with XPENG, an innovative global EV brand.
• Join a leading automotive group in the UAE.
• Gain exposure to digital marketing, analytics, events, and brand strategy.
• Be part of a fast-growing and innovative automotive environment.