Job Description

The Marketing Executive plays a key role in the creation and implementation of Apex Valves’ marketing strategy and communications plan. This position bridges tactical coordination and strategic contribution, providing exposure to broader marketing initiatives while maintaining hands-on involvement in day-to-day activities.

This role supports brand, product, promotions, events, and digital activity in New Zealand while aligning with Watts’ regional and global initiatives and contributing to Watts marketing reporting and projects.

PRINCIPAL RESPONSIBILITIES AND DUTIES

Administration & Support

• Budget tracking.
• Additional resource on projects to support the Head of Sales
• Data entry (e.g., Winter Warm Up redemptions).
• Organise and maintain promo, events, and communications calendar.
• P/O process.
• Managing print and merch suppliers.
• Support in market sizing/business case development.

Strategy, Planning & Budgeting

• In collaboration with the General Manager and Head of Sales:
  • Develop, manage and oversee delivery of the marketing plan and budget.
  • Contribute to the creation of strategic direction for all marketing and communications activity, ensuring communication is effective for the right audiences.
• Deliver effective marketing and communications strategies that engage stakeholders with the company’s products and services (including loyalty schemes).
• Create, execute and manage marketing strategies and campaigns that support sales initiatives and lead to an increase in sales.
• Contribute to the optimisation of marketing strategies (continuous improvement mindset).

Communications & Brand Management

• Together with the Head of Sales, shape the voice, look and feel of our brand in the market through leading delivery of marketing and communications.
• Develop Marketing content development, and brief creative partners in graphic design and photography.
• Collate product information for:
  • Sales Support
  • Website/Digital
  • Campaigns
• Contribution to Regional and Global communications and Connect intranet materials/articles.
• Ensure technical and promotional literature is accurate, up to date and relevant, working closely with the R&D and Operations teams for product detail accuracy.
• Prepare internal bi-monthly newsletter “Watts Up”, adjusting format and content for improved audience engagement.

Digital, Web & Reporting

• Manage the company’s digital and social media presence and communication, including:
  • Content creation for social media
  • Moderating channels
  • Website review, updates and maintenance.
• Complete monthly Marcom report and contribute to other regional reporting requirements; attend and present at regional or global review meetings as required.
• Report back on effectiveness of marketing activities and social media activity undertaken, using data and engagement stats to support.

Campaigns, Promotions & Advertising

• Campaign coordination, including:
  • Copy
  • Scheduling
  • Database management
• Planning and executing promotional activities.
• Coordination and distribution of merch.
• Coordinating advertising and artwork for:
  • NZ Plumber
  • Merchant diaries and trade mailers
• Monitoring campaign performance.
• Merchandising planning.
• Managing brochures and collateral.

Events & Tradeshows

• Coordinate Apex presence at external events, including: Golf Days, Fishing Competitions, Tradeshows, Mico CPD Roadshow, Young Plumber of the Year.
• Coordinate internal Sales & Marketing events, including: Voice of Customer sessions, Fishing Trips/Entertainment/Hospitality, Training/Factory Tours.
• Support the sales team with tradeshows and industry events.
• Executing trade show stands.
• Attend events and trade show and take photographs for published articles, internal newsletters or reporting and social media.

Product, Packaging & NPD

• Preparation and maintenance of product data as required by merchants.
• GS1 National Product Catalogue maintenance.
• Develop, manage and execute the launch of new products.
• Packaging development.
• Source or carry out market research to gain insight into industry trends and monitor brand reputation and potential risks.

Health and Safety

• Compliance with all Apex Health and Safety policies and procedures.
• Actively contribute to Health and Safety initiatives and the continuous improvement of all aspects of Health and Safety.
• Report incidents, near misses and safety opportunities in a timely manner and in contribution to company targets.
• Ensure your actions follow safe work practices to maintain a safe environment for yourself and everyone on site.

Regulatory and Compliance

• Comply with all company policies, procedures, relevant legislation and regulations that impact on/relate to Apex.
• Keep sensitive customer and/or product information confidential in accordance with the Privacy Act 2020, other applicable legislation, and Apex/Watts policies.

Other Responsibilities

• Maintain a tidy, orderly workspace in accordance with the principles of 5S and continuous improvement.
• Share experience and expertise to contribute to continuous improvement initiatives.
• Participate in training and development opportunities.
• Identify opportunities for waste reduction, safety and efficiency improvements through quick Kaizen submissions.
• Perform any other duties as reasonably required by management, consistent with the role and level of responsibility.
• Adapt to changing work demands and undertake new tasks as required.