Job Description

Marketing Executive (up to £29,000)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

Immediate Live is the UK’s leading consumer events company. From craft and gardening to dance, food and contemporary art, Immediate Live creates events and experiences that connect and inspire highly engaged communities both digitally and live. Premium, passion-led events run across the UK and Ireland, attracting over 650,000 visitors annually.

About the role

We are looking for a creative, diligent and enthusiastic Marketing Executive to join our team to work across the BBC Gardeners’ World Live.

You will be part of the team working across the Craft portfolio, which includes 5 market leading events: The Festival of Quilts (Birmingham), Knit + Stitch (London/ Harrogate/ Northern Ireland) and The Stitch Festival (London).

The five craft shows are some of the most successful in the business and you’ll be joining a fun and hard-working team, committed to making the events the best in the market.

Reporting to the Senior Marketing Executive, you will support the marketing team to help execute multi-channel campaigns that drive visitor attendance, engagement, and revenue. with a particular focus on social media management.'

You will play an important role in ensuring our campaigns are delivered effectively and on schedule, with a particular focus on social media management.

Responsibilities

Campaign Planning & Delivery

• Support the development and implementation of marketing plans to achieve visitor and revenue targets
• Assist in the execution of integrated, multi-channel campaigns across digital, social, email, PR, partnerships and print
• Work to campaign timelines and event deadlines, ensuring all activity is delivered accurately and on time

Content & Creative Execution

• Produce high-quality, engaging marketing materials and copy tailored to key audience segments
• Ensure consistent brand messaging and tone of voice across all channels
• Support delivery of event content and features (e.g. talks, workshops, features, exhibitions) within marketing campaigns

Digital & Channel Management

• Lead on social media management across Facebook, Instagram and TikTok, to deliver year-round engaging content across all events
• Deliver email marketing campaigns (including segmentation and scheduling) in line with campaign strategy
• Maintain and update event websites, ensuring content accuracy, strong UX, and alignment with campaigns
• Support implementation of digital activity including SEO/SEM, PPC, and social media

Stakeholder & Partner Coordination

• Support relationships with agencies, media partners, suppliers, sponsors, exhibitors, and industry organisations
• Assist with sponsorship materials and delivery of sponsor benefits
• Liaise with exhibitors to maximise participation in marketing activity pre-, during, and post-event

Performance & Reporting

• Support campaign reporting and ticket sales tracking
• Monitor marketing performance and audience engagement insights
• Assist in the preparation of post-event reports and performance summaries (particularly in terms of social media insights)

Onsite Delivery

• Support onsite marketing activity, including capturing digital assets, maintaining social media and looking after partners
• Ensure smooth execution of marketing-related operations during live events

Requirements

You are a detail-oriented and proactive marketing professional with strong execution skills and a passion for delivering high-quality campaigns. You thrive in a fast-paced environment and enjoy working collaboratively to bring campaigns to life.

You will have:

• Experience in marketing and campaign planning
• Experience in basic website management
• Understanding of digital marketing tools and campaigns
• Understanding of conventional and digital marketing channels
• Good overall IT skills including Outlook and Microsoft Office
• Able to think creatively and strategically

Desirable

• Experience in consumer events or exhibitions
• Familiarity with marketing platforms such as Adestra or similar email systems
• Experience in editing social media video content’ and ‘Familiarity with Canva or similar design programmes
• Interest in craft, art, or creative industries

Benefits

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place you can grow, be supported, and make a difference.