Job Description

The Marketing Executive supports the execution and optimization of customer engagement, loyalty, and partnership initiatives that enhance customer value, engagement, and business performance. This role is responsible for supporting marketing campaigns, partnership activities, program operations, and performance analysis while working closely with internal stakeholders and external partners to deliver a seamless customer experience. The incumbent will leverage customer insights and market trends to support continuous improvement initiatives and contribute to the success of customer engagement programs.

• Support the execution of loyalty, partnerships, and customer engagement programs to drive customer participation, card spend, and business growth.

• Coordinate marketing campaigns and customer communications, including content development and campaign execution.

• Support the management of partner relationships and collaborate with merchants, brands, and external partners to deliver customer value.

• Analyze program performance and customer data to generate insights and support decision-making.

• Provide operational support for customer engagement programs, including documentation, contract administration, customer inquiries, and stakeholder coordination.

• Ensure programs and initiatives are executed in accordance with operational processes, brand standards, and regulatory requirements.

• Support initiatives to improve customer journeys, engagement, and program effectiveness through digital capabilities and process enhancements.

• Conduct market and competitor analysis to identify trends, opportunities, and best practices.

• Collaborate with cross-functional teams to support business priorities and strategic initiatives.

• Support additional projects and responsibilities as required to meet team and business objectives.

• Bachelor’s degree in Business, Marketing, Banking & Finance, or a related discipline.

• 1–3 years of relevant experience in customer engagement, marketing, loyalty programs, partnerships, Cards, Financial Services, or related fields.

• Experience supporting marketing campaigns, customer engagement initiatives, loyalty programs, or partnership activities is preferred.

• Knowledge of Cards, Financial Services, premium lifestyle products and services, loyalty programs, or strategic partnerships is an advantage.

• Strong analytical and problem-solving skills, with the ability to interpret data and derive meaningful insights.

• Self-driven, proactive, and committed to delivering excellence.

• Strong stakeholder management, communication, and interpersonal skills.

• Ability to collaborate effectively across multiple lines of business and cross-functional teams.

• Highly organized and detail-oriented, with the ability to manage multiple priorities and deadlines.

• Demonstrated accountability, integrity, and the ability to work independently in a fast-paced environment.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.