Job Description

Job Title: Marketing Executive

Location: Panama City, Panama (On-site, 5 days/week) or Remote – Colombia

Type of Contract: Full-Time

Salary Range: Market Rates

Language Requirements: Professional English and Spanish required

We are seeking a proactive Marketing Executive with 2–4 years of experience supporting marketing operations and digital initiatives to join our growing team. You will play a key role in assisting the Marketing Manager with campaign execution, SEO efforts, and technology-driven marketing initiatives. Your work will directly impact campaign performance, operational efficiency, and data-driven marketing outcomes across Latin America.

Key Responsibilities

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  Support the Marketing Manager in executing marketing strategies and day-to-day operations
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  Assist in planning and launching digital marketing campaigns across multiple channels
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  Contribute to SEO initiatives, including keyword research, on-page optimization, and performance tracking
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  Utilize AI and automation tools to improve marketing workflows and campaign efficiency
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  Coordinate with external agencies, freelancers, and service providers as needed
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  Help manage and update marketing content across websites, email campaigns, and social platforms
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  Track campaign performance and prepare reports using tools like Google Analytics and CRM systems

Must-Have Qualifications

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  2–4 years of experience in marketing, marketing coordination, or similar roles
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  Basic to intermediate knowledge of SEO principles and lead generation strategies
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  Familiarity with AI tools and interest in leveraging technology for marketing optimization
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  Experience with digital marketing platforms (e.g., Google Analytics, email marketing tools, CRM systems)
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  Strong organizational and execution skills with attention to detail
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  Professional proficiency in English and Spanish
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  Ability to work collaboratively while supporting a senior marketing lead

Preferred Qualifications

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  Experience working in B2B environments such as professional services, legal, or consulting firms
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  Exposure to marketing automation platforms (e.g., HubSpot, Marketo)
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  Basic design skills using tools like Canva or Adobe Creative Suite
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  Understanding of content marketing and performance analytics