Job Description

Responsibilities:

• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Seek and provide information to help the company determine its position in the marketplace.
• Forecast and track marketing and sales trends, analyzing collected data.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Monitor industry statistics and follow trends in trade literature.
• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
• Develop and implement procedures for identifying advertising needs.
• The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

Skills:

• Customer relationship management CRM software
• Knowledge of Sales and Marketing
• Knowledge of Communications and Media
• Critical Thinking
• Fluency of Ideas
• Developing Objectives and Strategies