• 
  Developing and executing the brand strategy
• 
  Creating and managing brand assets, such as logos, taglines, and marketing materials
• 
  Overseeing the development and execution of marketing campaigns
• 
  Measuring the effectiveness of marketing campaigns
• 
  Managing brand relationships with customers, partners, and the media
• 
  Keeping up with industry trends and best practices
• 
  Analyze market trends and development that may impact offline marketing activities.
• 
  Assess alternate market research channels.
• 
  Conduct research to identify emerging trends of consumers.
• 
  Design, collect and analyze customer satisfaction and feedback.
• 
  Execute activities to communicate business value propositions to customers.
  Execute brand campaigns.
• 
  Execute customer loyalty plans.
• 
  Forecast emerging market needs.
• 
  Generate creative materials, templates and collaterals.
• 
  Generate customer awareness.
• 
  Implement activities that develop company capabilities to deliver a consistent customer experience.
• 
  Implement brand communication plans.
• 
  Implement brand plans.
• 
  Implement innovation campaigns to drive higher customer retention and loyalty.
• 
  Maintain customer acquisition and retention programs.
• 
  Monitor effectiveness of programs.
• 
  Monitor product quality, design and brand alignment.
• 
  Review effectiveness of brand campaigns.

Requirements

• 
  Bachelor's degree in marketing, business, communications, or a related field
• 
  2+ years of experience in marketing, preferably in a brand management role
• 
  Strong understanding of consumer behavior
• 
  Strong strategic and creative thinking skills
• 
  Excellent communication and interpersonal skills
• 
  Ability to work independently and as part of a team
• 
  Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)