💥Ready to make noise and drive impact?
As Marketing Executive at Appello, you’ll power digital campaigns that build our brand, fuel growth, and connect us with the housing and care sectors that matter most.
ðThis role is a UK based role and any hybrid/remote work must also be within the UK.
ðFor this role, you need 5mpbs upload and 15mpbs download internet speedð
ðAppello Perks :
161 hours holiday pa plus bank holidays
We offer you discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
24/7 employee assistance programme with an easily accessible app!
Family and friendsâ discounts on our services & products
Pension Scheme, up to 4% Company matched
Free on-site parking
Youâre a handsâon, commercially minded Marketer who loves digital, data, and getting things done. Youâre comfortable owning campaigns end to end, happy working in a small team, and excited to make a real impact.
Proven experience in a B2B marketing role
Handsâon experience managing and optimising LinkedIn Ads campaigns
Strong working knowledge of HubSpot (CRM and Marketing Hub)
Endâtoâend email marketing experience â from design and automation to reporting
Confident B2B copywriting skills across email, social and web
Dataâdriven mindset with the ability to analyse performance and optimise campaigns
Strong organisation skills with the ability to manage multiple campaigns at pace
Selfâmotivated, proactive, and comfortable owning your workload
A collaborative team player with great attention to detail and brand consistency
Experience in the housing, technology or care sectors
Experience managing websites and landing pages via HubSpot CMS (or similar)
Background working in a small, agile marketing team
Degree in Marketing, Business, Communications (or equivalent experience)
HubSpot Academy certifications and/or CIM qualification
Basic SEO knowledge and familiarity with tools like Canva or Adobe
Understanding of the UK housing sector and B2B procurement challenges
As Marketing Executive at Appello, youâll play a pivotal role in a small, agile marketing team with big ambitions.
Your mission is to elevate the Appello brand across the housing and care sectors by delivering smart, highâimpact digital marketing that drives visibility, engagement, and revenue.
This is a handsâon role where youâll own and deliver multiâchannel digital campaigns â from organic social and paid LinkedIn advertising to automated email journeys through HubSpot. Youâll use data and insight to nurture B2B relationships, generate highâquality leads, and unlock growth through targeted upselling and crossâselling.
Youâll also take ownership of our CRM and website content, keeping everything clean, compliant, and conversionâfocused, while keeping a close eye on competitor activity to ensure Appello stands out. If you love working at pace, enjoy mixing creativity with data, and want the freedom to bring new ideas to life, this role offers real scope to make your mark.
Running highâimpact digital campaigns across LinkedIn, paid ads and email
Creating and scheduling engaging social content that builds Appelloâs brand and voice
Managing and optimising LinkedIn Ads to drive quality B2B leads
Building smart email journeys and automation in HubSpot to nurture, upsell and crossâsell
Tracking performance and turning data into actionable insight
Keeping HubSpot, website content and landing pages clean, compliant and conversionâfocused
If you are interested in this role please upload your CV and answer a few questions about yourself!
This is an exciting time at the Appello group - we are a company on the move and now is a perfect time to join our team. Youâll gain exceptional career opportunities and will be part of a company that is continuing to expand.
We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age or disability.
If you require assistance to participate in the recruitment process, for example due to disability, please contact the careers Team on 01425 626337.
At Appello, we believe safety should never be compromised. Every day, we help over 400,000 vulnerable people across the UK live safer, more connected lives, with over 50,000 supported by our fully digital telecare solutions.
With over 30 years’ experience, we’ve pioneered the UK’s first digital call handling platform, the first digital warden call system, and innovative products like our dispersed alarm and analogue-to-digital converter—designed to save lives and give peace of mind.
We empower housing providers, local authorities, and individuals to make the switch from analogue to digital telecare simple, seamless, and future-proof. By embracing an end-to-end digital approach, we create systems that are reliable, adaptable, and continuously evolving to meet the needs of those who rely on them most.
Award-winning, trusted, and recognised as leaders in digital telecare, Appello is here to ensure that when it matters most, help is just a call away
Thousands of customers around the country already trust us to offer advice, support and technology when they need us most. Many local authorities, housing associations, ALMOs, charities, care associations, property management companies, developers and individuals rely on our experience and expertise. All this, together with our accreditations, awards and continued high customer satisfaction, is testimony to the integrity, quality and reliability of Appello.
Appello is the new trading name for the merged businesses previously known as Cirrus, CarelineUK and Appello Telehealth.
