Job Description

Requisition ID: 459731
Work Area: Software-Design and Development
Expected Travel: 0%
Career Status: Professional
Employment Type: Regular Full Time
Career Level: T4PF-3
Additional Locations:

Original Posting Date: 08/31/26

Job Title: Marketing Execution Expert

Location: New York, NY

Work Model: Hybrid work model

Purpose and Objective:

SAP America, Inc. seeks a Marketing Execution Expert at our New York, NY location to drive marketing activities across the customer lifecycle, product portfolio, segment, and channel.

Expectations and Tasks:

Gather and synthesize market insights and company objectives including solutions, industry, geographies, and other information. Understand and define the target audience and its preferences, needs, and challenges. Build relevant programs to develop new opportunities to expand SAP market share or reach new audiences. Translate the strategy and business objectives into effective marketing plans, including the respective programs and tactics. Develop, build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer adoption and retention, and other strategic purposes, combining market and competitive insights, business objectives, knowledge of relevant elements of the SAP portfolio, audience insights and intelligence to develop messages and value propositions for integrated programs and campaigns. Manage development and independently deliver integrated and valuable customer experience in any of the marketing programs, tactics, and activities, through digital or physical channels or vehicles. Align with business stakeholders in clearly defined projects to ensure marketing programs successful orchestration and execution. Plan and develop comprehensive plans on how to consider, leverage, and integrate efforts with different routes to market such as channels, ecosystem, and developers’ communities to optimize impact and reach of respective marketing programs. Guide others and professionally advise execution teams on configuration, execution, and best practices. Advise on or manage the execution of the planned programs within the targeted financial guidelines, define the appropriate budget management and corresponding reporting.

Education and Occupational Experience:

Bachelor’s degree or foreign equivalent in Business Administration, Marketing, Public Relations, or a related field of study and seven (7) years of progressive post-baccalaureate experience in the job offered or related occupation. Alternatively, a Master’s degree or foreign equivalent in Business Administration, Marketing, Public Relations, or a related field of study and five (5) years of experience in the job offered or related occupation.

Qualifications/Skills and Competencies Experience:

Experience must include five (5) years involving each of the following:

• Strategic Marketing Planning;
• Integrated Campaign Development (Digital, Social, Events, PR) including budget responsibility;
• Brand Positioning and Messaging Strategy;
• Start-up incubation, SAP processes for new product launches;
• Sales Enablement & Go-to-Market Content; and
• Understanding of Software and Technology Industry including Enterprise Software and SaaS.

Experience must include one (1) year involving each of the following:

• Customer Engagements and Content Development for Industry Experience Centers and Demos; and
• Digital Transformation and Customer Co-Innovation Projects for Retail and Consumer Industry.

Travel: N/A.

This position is eligible for the Employee Referral Program subject to the eligibility criteria outlined in the SAP Internal Employee Referral Policy

Internal use only: reference code lhrs4262

SAP:SAIL

EX:OUT

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

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We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com Requests for reasonable accommodation will be considered on a case-by-case basis.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Compensation Range Transparency The annual base salary range for this position is $202,540 - $344,400.SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is $247,000 - $420,000 The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Additional Locations:

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