Job Description

Responsible for developing the store annual marketing plan in conjunction with the General Manager and Marketing Manager. This annual plan may include advertising, email, direct mail, printing, promotions, customer events, MarineMax Get aways! ®, trade shows and analysis to determine relative success of these activites.

KEY TASKS:

• Assist with the local advertising and branding efforts.
• Maintain strong vendor relationships with various marketing partners.
• Keep current on best practices and emerging technologies and trends within the industry.
• Drive social media communications for store. Maintain and update local store Facebook Page. Plan, develop and schedule content, create response-generating contests and campaigns, interact and engage with customers and respond to questions.
• Plan and obtain approval for promotional events including customer Get aways! cruises, shows, and tours. Apply knowledge of destination sites, travel routes, MarineMax promotions and products, and customer desires.
• Coordinate and execute Offsite Sales Events.
• Arrange for transportation, accommodations, activity equipment and services personnel during customer events.
• Provides customers with event related brochures and publications containing event information such as local customs, points of interest, and special events occurring in various locations; may lead point-of-interest tour groups.
• Confer with customers in person or by telephone to answer questions and explain event or promotion including event schedules, points of interest, restaurants, hotels, dock space, or other accommodations.
• Assist with creation of event flyers and other local promotional materials.
• Provide administrative support as needed.
• Manage local boat show administrative efforts w/ General Manager, and Regional Marketing Manager
• Execute nationally/regionally coordinated events.
• Coordinate boat video walk-thurs w/ Store Manager.
• Implement/Display all Current OEM & MarineMax POP.
• Liaison to Charitable and Community Events.
• Local Chamber of Commerce/CVB Liaison.
• Keep current on best practices and emerging technologies and trends within the industry.
• Other duties as assigned.

KEY RESULT AREAS:

• Knowledge of marketing and event planning practices and techniques, public relations philosophy, and customer relations.
• Ability to develop, coordinate, and evaluate complex projects and activities
• Efficiently respond in a calm and effective manner to a variety of demands and projects.
• Demonstrate effective verbal and written communication skills.
• Ability to establish and meet deadlines.
• Establish and maintain good working relationships with all levels of the organization and the public.
• Use office automation tools to prepare a variety of documents, reports and records.
• Work independently and make sound decisions.
• Ensure success of all promotional events
• Develop, coordinate, and evaluate complex projects and activities
• Collection of comprehensive survey information of projects and events
• Positive working relationship with both internal and external constituents

SKILLS AND REQUIREMENTS:

• Highly organized and technologically savvy
• Team mentality
• Strong communication and interpersonal skills
• Ability to work with the pressure of multiple deadlines and demands from a wide variety of personalities and job functions
• Writing skills and ability to be creative
• Proficiency in Microsoft Office Suite
• CRM Systems experience preferred
• Social Media Skills Preferred (Facebook specifically)
• Bachelor Degree or Associate Degree in related field preferred
• Two to four years experience in the field or in a related area.
• Some travel required

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