The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.
Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!
Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
#IWorkForAllForGood
LOCATION AND DATE
Location
Suresnes preferred but not mandatory
Employment Type
Full-Time, Immediate Availability
Reporting and management
This position reports to the Media Lead and will work transversally with all functions involved in the MMM program and external partner.
MAIN MISSIONS
Bel is strengthening its Marketing effectiveness capabilities by developing a Marketing ROI (MROI) steering model supported by Marketing Mix Modelling (MMM) across brands and markets.
The Marketing Efficiency Manager will play a central role in designing, deploying and scaling media effectiveness capabilities across the organization. The role will ensure that MMM insights are translated into practical media allocation decisions and embedded into recurring planning and investment processes.
Your main responsibilities will be to:
Design and deploy the MROI steering model - Define the target steering model, routines and media guidelines, and integrate MROI principles into marketing planning and budget allocation, in collaboration with Marketing AI Program Manager
Lead MMM deployment - Drive MMM deployment across priority brands and markets from scoping to activation, coordinating data and managing provider relationships
Translate insights into action - Own and challenge MMM outputs, translate them into media allocation recommendations, and run simulations to support planning decisions, in collaboration with dedicated local Marketing teams
Drive performance and value capture - Track MROI impact and media performance over time, and contribute to value capture reporting and performance reviews, in collaboration with Finance & Value Creation teams
Build capabilities and ways of working - Build internal understanding of MMM, train teams to activate outputs, and promote best practices in media effectiveness and measurement
PROFILE/SKILLS
Education & Experience:
8 years of experience in media, marketing effectiveness, analytics, insights, consulting or related fields, preferably in FMCG
Experience working with media agencies, measurement providers or MMM partners
Experience managing cross-functional projects across multiple stakeholders
International and cross-functional experience preferred
Fluent in English
Technical Skills:
Strong understanding of media planning, media buying and marketing performance measurement
Knowledge of MMM methodologies and media effectiveness frameworks.
Data, analytics and econometrics literacy
Strong project and program management skills
Ability to translate analytical outputs into actionable business recommendations
Soft Skills:
Accountable, autonomous and proactive
Strong business acumen and value-delivery mindset
Excellent stakeholder management and influencing skills, with the ability to align senior leaders across functions, brands and markets
Strong communication and storytelling capabilities, able to translate complex topics into clear and actionable recommendations
Strong analytical problem-solving skills
Collaborative team player, comfortable working across global and local organizations
High ownership mindset, resilience and ability to drive change in a fast-evolving environment
Curious learner with a strong appetite for data, analytics and new ways of working.
Flexible, agile and solution-oriented
If you think that this job is for you, please click now on the button "Apply" applications expected by July 24 The recruitment team will contact you very soon.
The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Nurishh®, Pom’Potes®, and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.645 billion in 2023.
Some 10,902 employees in 51 subsidiaries around the world contribute to the deployment of the Group's mission to champion healthier and responsible food for all. Bel products are prepared at 30 production sites and distributed in more than 120 countries.
