Job Description

Locations: Shanghai, China

Job Function: 营销

Req ID: 470031

Relocation Eligible: ['No']

Overview

Drive growth and business performance for designated brands and portfolios within the Snacks business through strong brand building, portfolio management and commercial excellence

Responsibilities

• Lead the development and execution of ZBB and AOP plans and ensuring delivery of business objectives, growth and profitability targets.
• Develop and execute strategies and annual marketing plans for responsible brand and portfolio in alignment with global brand direction and local business priorities.
• Drive consumer and market insight generation to identify growth opportunities and strengthen category competitiveness.
• Monitor consumer and competitive trends and identify opportunities to enhance business performance.
• Play a critical role in building brand equity, strengthening consumer engagement and delivering sustainable growth across responsible brand.
• Partner closely with Sales, Finance, Insights, Supply Chain and R&D teams to ensure successful execution of growth initiatives and delivery of AOP targets.
• Influence cross-functional teams to deliver key category growth priorities and business objectives.
• Manage performance of responsible brands and portfolio segments through regular business reviews.
• Drive effective A&M investment decisions and contribute to profitable growth through mix and resource management.
• Motivate and inspire the team, build strong organization capability & talent and create a trust and engaging environment.
• Champion and embed GCS understanding, ownership and execution to ensure compliance and effective audit outcomes.

Qualifications

• 10+ years of progressive MKT, ideally gained within FMCG, retail, or other consumer-centric industries.
• Strong capability in brand building, portfolio management and commercial planning.
• Deep understanding of consumer behavior, market dynamics and category management.
• Strong analytical and strategic thinking skills with the ability to translate insights into business actions.
• Proven ability to develop and execute impactful marketing strategies that drive top-line and bottom-line growth.
• Strong stakeholder management skills with the ability to influence cross-functional teams and drive alignment.
• Solid financial acumen and experience managing marketing investments and business performance.
• Experience in snacks, food or FMCG brand marketing and business management.
• Strong communication and presentation skills.
• Ability to work effectively in a matrix organization and manage multiple priorities.
• Demonstrated people leadership and team development capability.