Join Our Dedicated & Compassionate Team!

Strategy | Focus | Purpose

Our Care Teams are True Caregivers. They serve Patients with Dedication and Compassion and are the Heart of our Patients’ Care and Recovery. Whether providing direct care or operational support, The Homestead of Denison seeks people who share our Commitment to providing Exceptional Care to our Patients and Residents. Our Patients are our Purpose and Motivation and we invite you to join our Team!

We are searching for an energetic, professional and compassionate Marketing Director who can develop, coordinate, direct and administer the facility marketing and public relations programs and services.

Administrative & Marketing

• Plan, develop, organize, implement, evaluate and direct the facility public relations and marketing programs and activities in order to maintain the resident census and to provide the community with information relative to the facility programs, services and practices
• Function as authorized media spokesperson for live broadcasts and media interviews
• Assist in standardizing the methods in which marketing and public relations programs and activities will be developed and implemented
• Assist in the development, implementation and tracking of customer satisfaction surveys
• Assist with promotions, publications, newsletters, etfor
• Implement administrative ethical responsible and accountable direction of activities and programs in the marketing and public relations
• Contact the news media when new programs, promotions, etc., are implemented within the facility that will be beneficial to the facility and community alike
• Develop and maintain a current file of media contacts and establish positive working relationships with media outlets
• Develop and maintain written facility policies and procedures that govern the release of information concerning the residents, employees and/or the facility in accordance with current privacy rules and regulations
• Develop, schedule and guide tours/personnel through the facility
• During emergencies, establish a public relations area to assure that the release of information is accurate and within the scope of established facility policies governing the release of information during emergency conditions
• Ensure that all employees follow established facility policies and procedures governing the release of information
• Ensure that public information (policy manuals, brochures, information packets, etc.) describing the services provided in the facility is accurate and fully descriptive
• Maintain an archive of all facility collateral and marketing brochures
• In conjunction/coordination with the Administrator, develop and implement long range plans for the facility in its effort to establish and maintain marketing and public relations programs
• Keep a supply of brochures and other printed material readily available for persons requesting such information
• Keep the Administrator informed of newspaper, radio and television accounts of items that may have an impact on the facility
• Maintain a thorough knowledge of the facility admission requirements, services and programs
• Maintain a liaison with families, residents and community and civic leaders
• Maintain schedules for all marketing and public relations programs
• Provide reports/recommendations to the Administrator concerning the facility’s marketing and public relations programs and brand activities
• Organize and implement internal communications through the use of bulletin boards, committee meetings, newsletters, memos, emails, etc.
• Participate in community service and civic groups on behalf of the facility
• Plan and implement special events that serve to advance staff, resident and community relations
• Track all paid media campaigns | Analyze key performance indicators and returns on investment
• Develop a social media campaign with Health Insurance Portability and Accountability Act (HIPAA) safeguards and media release forms
• Provide creative support for activity and social services departments in developing resident programs, publications, etc.
• Monitor all online ratings including Nursing Home Compare, Google reviews, Yelp, Facebook, etc.
• Serve as liaison to the Administrator, medical staff and other professional and supervisory staff
• Supervise ongoing community service projects and develop appropriate problem-solving actions
• Support and promote the philosophy, goals and objectives of the facility’s marketing and public relations programs and activities
• Work with design and printing companies in the development of facility brochures, newsletters, publications, etc.

Budget & Planning

• Prepare a departmental operating budget for approval by the Administrator and allocate the resources to carry out programs and activities of the facility.

Committee Functions

• Serve on various committees of the facility as directed by the Administrator

Staff Development

• Attend and participate in mandatory facility in-service training programs as scheduled (e.g., Occupational Safety and Health Administration (OSHA), tuberculosis (TB), HIPAA, abuse prevention, etc.).
• Attend and participate in workshops, seminars, etc., to keep abreast of current changes in the long-term care field as well as to maintain a professional status

Safety | Sanitation

• Follow established safety regulations to include fire protection/prevention, infection prevention and control, etc.

Education

• Preferred | Bachelor degree from an accredited college/university or equivalent
• Required | High School Diploma or GED/Equivalent

Experience | Skills | Knowledge

Required

• Five years in marketing/public relations

Preferred

• Five years in marketing/public relations in a health care setting

Specific Requirements

• Demonstrate the knowledge and skills necessary to provide care appropriate to the age-related needs of the residents served
• Be a supportive team member, contribute to and be an example of team work and team concept
• Ability to make independent decisions when circumstances warrant such action
• Ability to deal tactfully with personnel, residents, family members, visitors, government agencies/personnel and the general public
• Knowledgeable of nursing and medical practices and procedures as well as laws, regulations and guidelines that pertain to nursing care facilities
• Possess leadership and supervisory ability and the willingness to work harmoniously with and supervise other personnel
• Ability to plan, organize, develop, implement and interpret the programs, goals, objectives, policies, procedures, etc., that are necessary for providing quality care
• Patience, tact, a cheerful disposition and enthusiasm as well as the willingness to handle difficult residents
• Willing to seek out new methods and principles and be willing to incorporate them into existing nursing practices
• Work independently and have flexibility, personal integrity and the ability to work effectively with residents, personnel and support agencies
• Not pose a direct threat to the health or safety of other individuals in the workplace

Benefits

• Medical | Dental | Vision
• Basic Company Paid Life insurance
• Long Term Disability
• Voluntary Life Insurance for the Employee, Employee Spouse and Employee Children
• Short Term Disability, Cancer, Critical Illness, Accidental and Universal Life
• Employee Referral Bonus Potential Program
• Daily Pay
• Tuition Reimbursement
• Paid Time Off

Priority Management Group, LLC is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable Federal, State or Local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.