Job Description

Obsessed by Science. Entrepreneurial by Nature. United by Purpose.

Diasorin is a global leader in immunodiagnostic and molecular diagnostic solutions, advancing science to improve patient outcomes worldwide. For more than 50 years, we have combined scientific rigor with an entrepreneurial mindset, operating with a strong commitment to innovation, accountability, and results to deliver trusted diagnostic solutions.

As the Diagnostics Specialist, Diasorin continuously invests in research, technology, and people. Guided by our values of operational excellence, customer focus, and teamwork, we empower teams to think boldly, act decisively, and transform ideas into meaningful impact across one of the industry’s broadest specialty diagnostic portfolios.

When you join Diasorin, you are not just filling a role. You are helping build what comes next.

Why Join Diasorin

• Build What Matters
• Take ownership, challenge the status quo, and contribute directly to solutions that improve patient care worldwide.
• Innovate with Agility at a Global Scale
• Work in an entrepreneurial environment that enables speed, collaboration, and global impact.
• Grow in a People-Centered Culture
• Thrive in a culture that values accountability, inclusion, and continuous development.

Position

Marketing Director Central Europe (m/f/d)

Location

Based in Neu-Isenburg, Germany, with responsibility across Central Europe

Department

Commercial Central Europe

Reports to

Vice President Central Europe

Direct reports

Members of the Central Europe Marketing Team

Role purpose

The Marketing Director Central Europe provides strategic and operational leadership for marketing across the region. The role translates global and divisional priorities into effective regional strategies, drives portfolio growth and successful product launches, strengthens scientific and commercial engagement, and leads the Central Europe Marketing Team. The position represents Central Europe within Diasorin’s regional, divisional and corporate organization and ensures compliance with all applicable quality, regulatory and company requirements.

Key responsibilites

Key responsibilites

Leadership and strategy

• Lead, develop and empower the Central Europe Marketing Team by setting clear priorities, defining accountabilities, building capabilities and ensuring effective execution across the region.
• Develop and execute an integrated Central Europe marketing strategy that supports sustainable growth, successful product launches and effective lifecycle management across automation, molecular diagnostics and immune diagnostics.
• Ensure close alignment with the Vice President Central Europe, Regional Marketing, Corporate Immuno Marketing, Corporate Molecular Marketing and relevant commercial and cross-functional stakeholders.
• Translate global marketing strategies into differentiated regional and country-level plans, identify unmet market needs and portfolio opportunities, and define initiatives that accelerate profitable growth and market development.
• Own the Central Europe marketing budget, allocate resources in line with strategic priorities, and monitor the effectiveness and return on marketing investments.

Scientific and commercial engagement

• Develop and maintain strategic relationships with key opinion leaders, scientific experts and professional societies to strengthen Diasorin’s scientific credibility, market relevance and external engagement across Central Europe.
• Represent Diasorin at selected congresses, customer events and scientific workshops, and represent the Central Europe organization in relevant international marketing forums and German industry associations, including EDMA-related activities where applicable.
• Partner with sales leadership and field teams to develop value propositions, strengthen engagement with key opinion leaders and strategic customers, and support major commercial opportunities.

Operations and compliance

• Ensure effective coordination of specialist second-level support for local product-related inquiries and complaints, in accordance with applicable quality and vigilance procedures.
• Monitor relevant developments in legislation, regulation, healthcare policy and reimbursement, assess their potential business impact, and coordinate appropriate regional responses with the relevant functions.

Education

• University degree in life sciences, medicine, business administration or a related discipline; an advanced scientific or business qualification is an advantage.

Professional Experience

• Substantial professional experience in the in vitro diagnostics (IVD), medical technology or life sciences industry, including several years in a senior marketing, commercial or related leadership role.
• Demonstrated experience in the commercialization, marketing and lifecycle management of IVD or related healthcare products.
• Proven leadership experience, including the ability to lead and develop teams

Additional Skills and Competencies

• Strong strategic, analytical and organizational capabilities, with the ability to translate complex information into clear priorities, make sound decisions and deliver reliably in a dynamic international environment.
• Commercially astute, persuasive and results-oriented, with a high degree of initiative and personal accountability.
• Excellent interpersonal, influencing and communication skills, with the ability to engage senior stakeholders, build cross-functional alignment, communicate complex topics clearly and foster an open feedback culture.
• Willingness and ability to travel regularly across Central Europe and internationally.
• Full professional proficiency in English, including confident presentation and negotiation skills; proficiency in German and additional Central European languages is an advantage.
• Strong command of Microsoft 365 applications, particularly PowerPoint and Excel.

Diasorin is committed to building a workplace where people feel empowered to contribute ideas, take ownership, and grow their careers. We believe diverse perspectives strengthen innovation and help us deliver meaningful impact for patients and customers worldwide.

Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable law.

This posting and recruitment process are subject to applicable local laws and regulations in the country where the position is located. Additional employment disclosures, candidate rights, and employment conditions may apply based on local jurisdiction.

Individuals hired will be required to verify identity and eligibility to work and may be subject to a background check and drug screening where permitted by law. Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities during the application process. If assistance is required, please contact hr@diasorin.com.

​Recruitment Fraud Notice

Diasorin never requests payment, financial information, or personal banking details from candidates at any stage of the recruitment process. Official communications from Diasorin recruiters will only come from a verified @diasorin.com email address. If you have questions about the legitimacy of a recruitment communication, please contact hr@diasorin.com for verification.

Unauthorized third-party recruiting agencies may not submit candidates for this position without prior written authorization from the Diasorin Human Resources Department.