Job Description

Responsibilities will include, but are not limited to, the following:
1. Lead JPN CAR-T commercial launch preparation
2. Leading the marketing for assigned brand / indication, developing annual operating plans and customer-based plans including financial forecasts and analysis.
3. Leading the commercial team to execute the annual plans and achieve the set goals.
4. Provide leadership to the brand team members, including coaching, motivating, advising and developing team members.
5. Provide marketing direction at all stages of development and decision-making; including proposed markets, positioning, forecasting, pricing strategies, Phase III/IV projects, life-cycle management and scientific / promotional communications.
6. Managing annual promotional budgets, conducting ROI assessments of tactical programs and ensuring proper execution through the field force or non-field-based approaches.
7. Works with sales management, legal, regulatory, medical to ensure appropriate understanding and implementation of the product strategies.
8. Monitoring the competitive environment and customer base to quickly identify and implement plan changes.
9. Lead the development/management of relationships with key professional and patient advocacy organizations.
10. Develop and deliver presentations for management and internal and external audiences including senior management.
11. Leadership role in all co-promotions, secondary products marketed by current team.

Scope of Responsibility
Direct responsibility covers
New commercial launch preparation
Product Marketing
Market Research
Business Planning & Analysis
Advocacy Management
Public Relations