For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them.
Australia & New Zealand Growth
As Jellycat continues its journey around the globe, an exciting new chapter is unfolding across Australia and New Zealand. These vibrant and creative markets represent an incredible opportunity to introduce even more people to our world of whimsy, softness and imagination. Building our presence in ANZ for the very first time means bringing together talented individuals who share our passion for creating joyful experiences and meaningful connections. As our community grows, we are looking for people who can help nurture our culture, champion our values and play a part in shaping the future of Jellycat in this special corner of the world.
About the Role
We are looking for a Marketing Director ANZ to lead the growth of the Jellycat brand across Australia and New Zealand during an exciting phase of expansion. Reporting into the Country Manager ANZ, you will define and deliver the regional marketing strategy, driving brand awareness, consumer engagement and commercial success while ensuring alignment with Jellycat’s global vision and premium positioning. This is a highly influential role, working across marketing, sales, digital, product and customer experience functions to bring the Jellycat story to life for ANZ consumers. Initially, the role will lead through influence and cross-functional partnership, with responsibility for building a regional marketing team as the business continues to grow.
You'll be
Defining and executing the ANZ marketing strategy in line with global brand objectives.
Creating annual and long-term growth plans that strengthen brand awareness, consideration and consumer demand.
Delivering integrated marketing campaigns that build emotional connections with consumers across Australia and New Zealand.
Leading regional digital marketing activity across owned, earned and paid channels to grow reach, engagement and advocacy.
Shaping compelling brand storytelling across all consumer touchpoints.
Partnering with global teams to deliver successful product launches, seasonal campaigns and brand initiatives.
Building relationships with media, influencers, creators and strategic partners to enhance brand visibility and cultural relevance.
Collaborating with retail partners and sales teams to create premium in-store experiences and impactful trade marketing activity.
Managing the regional marketing budget, measuring performance and presenting insights and recommendations to senior stakeholders.
Helping establish and grow a high-performing ANZ marketing function as the regional business expands.
You'll have
Extensive senior marketing leadership experience within premium consumer-facing brands, with a strong background across lifestyle, gifting, retail, fashion, luxury, design-led products, or related sectors.
A proven track record of growing brands and driving consumer demand through effective marketing strategies.
Experience leading integrated, multi-channel marketing campaigns from development through to execution.
Demonstrated success in PR, partnerships, influencer marketing and brand activation.
Experience managing significant marketing budgets and delivering measurable return on investment.
Strong commercial awareness with the ability to balance brand building and business performance.
Experience building, coaching and leading high-performing marketing teams and functions.
Deep understanding of the Australian and New Zealand consumer landscape.
Born in London. Loved worldwide.
For a quarter of a century, we have shared the joy of Jellycat toys with
people of all ages, across the globe. Over this time, our unmistakeable
characters have gained the affection of millions – and centre stage in
many of the most prestigious stores across 77 countries.
We have also become a major trendsetter on social media, featured in
billions of hashtags. Today, we stand among the most loved and
respected soft toy companies in the world.
What makes us different? Playfulness and luxurious quality.
Our designers play until something magical and unexpected happens –
and a new character is born! We source beautiful materials that are
noticeably softer, subtler and long-lasting.
Our HQ, Jellycat Studios, is based in central London and from there we
spread joy through toys, accessories, books, music, films and social
media. We have two other main studios in Minneapolis and Shanghai.
Explore the Jellycat world at Jellycat.com
