Job Description

Opportunity

We are seeking a visionary and results-driven Marketing Director to lead the end-to-end management of Calgary Co-op's marketing strategy, including leading marketing planning and monitoring of execution through day-to-day leadership of the marketing function. Reporting to the SVP - Digital, Member & Information Technology, you will champion our brand, elevate the member experience, and drive business growth across all corporate divisions including subsidiaries.

You will lead a high-performing team including an Advertising Manager, Content Manager, Marketing Planning Manager, Marketing Manager and Creative & In-Store Team Manager — fostering a culture of collaboration, innovation, and excellence.

Key Responsibilities

Strategy & Brand

• Lead the marketing organization in developing and executing insight-driven, integrated marketing plans to build Calgary Co-op's brands and drive traffic and sales.
• Develop and implement integrated brand, marketing, and media plans aligned to business strategy.
• Define and maintain brand standards across all materials, including visual identity guidelines and message development.
• Pursue innovative marketing opportunities including native content, digital marketing, and earned media.

Campaigns & Execution

• Manage external marketing communications across all media — traditional and digital, paid, owned, and earned — ensuring they are on brand, on time, on budget, and effective.
• Deliver exceptional marketing and merchandising support solutions grounded in brand strategy and consumer insights.
• Oversee the daily production of marketing initiatives and reporting on results, maximizing a cross-functional team of internal, external, and wholesaler stakeholders.

Stakeholders & Financial Management

• Effectively manage key stakeholder and partner relationships including creative and media agencies, research partners, and other external partners.
• Develop and administer the departmental budget, including forecasting, approvals, and reporting.
• Provide leadership in Health, Safety & Environment (HSE) and Food Safety in accordance with company policies.

What You Bring

Qualifications

• Post-secondary education in Marketing, Communications, and/or Commerce.
• 10+ years of managerial experience in marketing or communications.
• Demonstrated experience in executive-level communications and the ability to plan and manage at both strategic and operational levels.
• Proven track record of building integrated marketing campaigns with measurable success, including social, email, event, and earned media strategies.
• Experience building high-performing teams and streamlining processes for efficiency.
• Strong financial stewardship and budget management experience.
• Familiarity with marketing research disciplines.
• Membership in a marketing, communications, or media-related association is an asset.

Leadership Attributes

• Deep understanding of consumer marketing and retail best practices with a consumer-centric mindset.
• Strategic thinker who evaluates multiple options and identifies the best path forward quickly.
• Collaborative leadership style that builds team culture across internal and external stakeholders.
• Ability to influence diverse stakeholder groups and effectively drive change.
• Exceptional communicator — confident in both written and verbal forms.
• Self-motivated, goal-oriented, and solution-focused with the ability to move seamlessly from strategy to execution.
• Adaptable and entrepreneurial in a competitive, fast-paced retail environment.

About Calgary Co-op

Calgary Co-op is one of Canada's largest retail co-operatives, proudly serving members across Calgary and area. With a diverse portfolio spanning food, pharmacy, gas, home health, and wine & spirits, we're committed to delivering exceptional value and community impact. We believe in putting members first — and that starts with the talented people who make it happen.

Why Calgary Co-op?

• Be part of a purpose-driven, member-owned organization with deep roots in the Calgary community.
• Lead a talented, passionate marketing team with real impact on business growth.
• Competitive compensation and comprehensive benefits package.
• Collaborative and inclusive workplace culture.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.