Responsibilities

Marketing Campaign Execution
· Assist in planning and executing marketing campaigns across APP, website, and social media platforms (Instagram, TikTok, Kakao, etc.) for the Korean market
· Support campaign setup, including product selection, landing page coordination, and visual alignment
· Coordinate with design, merchandising, and operations teams to ensure timely and high-quality campaign launches
· Monitor campaign performance and assist in preparing post-campaign analysis reports
Digital Operations & E-commerce Support
· Support daily operations of APP and website, including product uploads, content updates, and homepage/banner refreshes
· Assist in optimizing product exposure through categorization, ranking, and merchandising placements
· Ensure accuracy and consistency of localized content for the Korean market (language, pricing, visuals, and cultural relevance)
· Support promotional activities, including campaign setup, discount configuration, and on-site execution
Content & Localization
· Assist in developing localized marketing content aligned with Korean consumer preferences and fashion trends
· Support product storytelling, styling direction, and campaign themes tailored to the Korean audience
· Collaborate with cross-functional teams to ensure brand tone and visual consistency across all digital touchpoints
Market Research & Insights
· Conduct research on Korean fashion trends, consumer behavior, and digital marketing landscape
· Monitor competitor strategies, campaigns, and product positioning in the Korean market
· Track social media trends and K-fashion influencers to generate actionable insights
Data Tracking & Analysis
· Track key performance metrics such as traffic, conversion rate, and user engagement
· Assist in preparing weekly/monthly reports and identifying areas for optimization
· Support basic data analysis to improve campaign effectiveness and user experience

Qualifications

· Currently pursuing or recently graduated with a degree in Marketing, Business, Fashion, E-commerce, or a related field
· Strong interest in digital marketing, e-commerce operations, and fashion industry
· Familiarity with social media platforms and digital marketing concepts
· Basic proficiency in Excel and PowerPoint
· Detail-oriented with strong organizational and execution skills
· Proactive, responsible, and able to work in a fast-paced environment
· Good communication skills in English; Korean proficiency is a plus
Preferred Qualifications
· Previous internship or project experience in digital marketing, e-commerce, or fashion industry
· Familiarity with Korean digital ecosystem (e.g., Instagram, TikTok, Kakao, Naver)
· Strong awareness of K-fashion trends and local consumer preferences
· Basic understanding of performance marketing metrics (CTR, CVR, etc.)
· Based in Seoul and available to work full-time (5 days per week)