Job Description

Marketing Development Representative (Remote)

Department: Sales

Employment Type: Full Time

Location: Denton, Texas

Be a Part of our Team!


Join a working team that is dedicated to the mission of the work we do!

Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. As front runners in the early childhood education market, we build dynamic, top-quality digital products that integrate all of the essential elements of a high-quality solution: curriculum, assessment, professional development, and family engagement. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard/play-hard culture. We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers.



The Marketing Development Representative (MDR) is a critical member of the sales organization at Teaching Strategies. This role is designed for high-potential talent with strong instincts, curiosity, and the ability to think beyond the script — while operating within a defined and proven inbound process.

The MDR is responsible for engaging quickly and thoughtfully with Marketing Qualified Leads (MQLs), qualifying opportunities, and advancing strong prospects through the funnel. This role requires both discipline and judgment. The MDR will assess buying signals, determine next best actions, adhere to qualification criteria and SLA standards, and connect qualified prospects to sales in ways that accelerate conversion and drive revenue.

The MDR will report to the Director of Sales Development and work cross-functionally with Marketing, Sales, and Operations. This role plays an important part in strengthening our lead management strategy by identifying patterns in inbound conversations, maintaining data integrity in Salesforce and Salesloft, surfacing meaningful insights and market feedback, and contributing ideas to improve processes that enhance both internal efficiency and customer experience.

Specific Roles & Responsibilities:

• Manage inbound lead activity with urgency and discernment, qualifying leads against defined criteria while identifying true buying intent and uncovering underlying needs
• Engage inbound prospects via phone, email, and web channels, using structured messaging frameworks while applying sound judgment to determine appropriate next steps
• Adhere to established SLA standards and response time expectations while maintaining high-quality, personalized engagement
• Triage leads strategically — identifying when to route, when to nurture, and when to elevate opportunities — ensuring alignment with established lead management processes
• Accurately document activities, qualification outcomes, and insights in Salesforce to support clean data, reporting accuracy, and seamless sales handoff
• Utilize Salesloft sequences and automation effectively while recognizing when personalization or deviation is required to move a lead forward
• Identify trends, recurring themes, and customer challenges from inbound conversations and share insights with Marketing and Sales to improve lead quality and messaging alignment
• Leverage daily KPIs and performance metrics to evaluate effectiveness, identify opportunity gaps, and demonstrate areas of growth or optimization
• Develop and iterate on response templates and sequences to improve efficiency, without sacrificing engagement quality
• Maintain and deepen knowledge of Teaching Strategies’ platform, value proposition, customer personas, and market landscape to confidently articulate value and uncover needs
• Demonstrate initiative in refining workflows, identifying process improvements, and contributing to best practices for inbound lead management

Qualifications:

• Demonstrated critical thinking skills and the ability to determine next best action within a structured process
• Strong verbal and written communication skills with the ability to engage confidently with school leaders and education professionals
• Naturally curious with strong listening skills and the ability to synthesize conversations into actionable insights
• Ability to follow defined qualification frameworks and SLAs while maintaining flexibility and good judgment
• Highly organized with the ability to prioritize, adapt, and manage multiple inbound channels
• Comfort working with CRM systems, sales engagement tools, and performance metrics
• Experience or strong interest in education, edtech, early childhood programming, or private childcare
• Experience with Salesforce or other CRM systems (not required, but highly valued)
• Experience with Salesloft or other Sales Engagement Platforms (not required, but highly valued)

Preferred Qualifications:

• Bilingual (English/Spanish)
• Familiarity with Teaching Strategies solutions and products

Why Teaching Strategies


At Teaching Strategies, our solutions and services are only as strong as the teams that create them. By bringing passion, dedication, and creativity to your job every day, there's no telling what you can do and where you can go! We provide a competitive compensation and benefits package, flexible work schedules, opportunities to engage with co-workers, access to career advancement and professional development opportunities, and the chance to make a difference in the communities we serve.

Let's open the door to your career at Teaching Strategies!

Some additional benefits & perks while working with Teaching Strategies


Teaching Strategies offers our employees a robust suite of benefits and other perks which include:

• Competitive compensation package
• Employee Equity Appreciation Program
• Health and wellness insurance benefits
• 401k with employer match
• Flexible work environment
• Unlimited paid time off (which includes paid holidays and Winter Break)
• Paid parental leave
• Tuition assistance, professional development, and opportunities for career growth
• Best in class technology equipment for every employee
• Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field

Teaching Strategies is an equal opportunity employer and is committed to fostering a workplace where everyone can thrive.

Equal Employment Opportunity (EEO)
Family and Medical Leave Act (FMLA)
Employee Polygraph Protection Act (EPPA)