The company

Répertoire Culinaire is specialised in the importation and distribution of high quality food products, either chilled, ambient or frozen. We operates in the United Kingdom, Italy, France, Germany the United Arab Emirates, Hong Kong, Macau, Vietnam, Cambodia,Thailand, Malaysia, Singapore and Australia.
Our customer base is composed of Restaurants, Hotels, Independent Delicatessens, Retailers and prestigious Food Halls.
Repertoire Culinaire is part of a family-controlled group whose origins lie in the production of premium Charcuterie, Foie Gras and other Delicatessen products in France.

Post description

The role This is the creative and social engine of a 12-country B2B business. We're looking for a rare hybrid — someone who can set strategy, read the data, and still produce excellent creative work themselves. You'll own the look, feel, and voice of RCL across every market, lead the design function, and run our social presence across our channels. You'll direct our number-two designer, Manika, on execution-heavy tasks so you can focus your time where it has the most leverage: strategy, planning, and your own highest-impact creative work.

What you'll own

Strategy & planning

• Set the social and content strategy across the RCL global brand, 12 country accounts, and 4 B2C platforms

• Read performance data market-by-market, draw conclusions, and adjust direction monthly

• Plan content calendars a quarter ahead — not week to week

• Spot global trends in food, HORECA, and hospitality and translate them into content we can actually ship

• Brief and direct Manika on the execution work that doesn't need your hands on it

Design leadership

• Lead the design function for the group — set the visual standard, build the templates and systems the rest of the team uses
• Personally lead high-stakes design work: brand launch graphics, key event collateral, hero social assets

• Maintain visual consistency across markets while flexing for local context

Social media execution

• Hands-on production of social content where it matters: hero campaigns, key launches, top-of-funnel content

• Refine captions and creative across the Make.com + Google Sheets + Canva pipeline we already run

• Own the relationship between content and performance — what works, what doesn't, what we do next

Email marketing

• Plan and execute monthly email campaigns for each subsidiary across Mailchimp (B2B) and Omnisend / Brevo (B2C)

Field content

• Travel to subsidiary events across the network to capture photo and video on the ground
• Edit raw footage into social-ready reels and short-form video

Profile required

What you bring (non-negotiable)

• Thai national, based in or willing to relocate to Bangkok

• 5+ years in a senior design + social role with real strategic responsibility, ideally for a multi-market B2B or premium consumer brand (food / hospitality / lifestyle preferred)

• Strong portfolio across print/POSM, digital social, and short-form video

• Expert in Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign); CapCut or Premiere for video

• Comfortable shooting on the ground at events

• Fluent in social media analytics — you read the numbers, draw conclusions, and adjust without being told to

• AI fluency is non-negotiable — you actively use ChatGPT, Claude, Gemini, and image generation tools in your daily workflow and have opinions about how to push them further
• Proven ability to lead and delegate to a junior designer
• Strong written English; Thai native

• Self-directed and comfortable working across time zones with subsidiary teams

What sets the strongest candidates apart

• You think in systems, not one-offs — you build frameworks the rest of the team reuses

• You can defend creative decisions with data, and you can change your mind when the data tells you to

• Familiarity with Make.com or similar low-code automation
• Experience producing food, beverage, or hospitality content

Réf: 4dad855a-0089-4f23-aa53-afa2ccebf0e2