Job Description

Overview

Marketing Demand Data Operations Specialist

📍 Location: Hyderabad 🏢 Work Arrangement: Hybrid – 2 days per week in the office

About the Role

We're looking for an experienced and influential Senior Marketing Demand Data Operations Specialist to provide advanced data operations support and functional leadership across Salesforce, 6sense, Salesloft, and related platforms. In this role, you'll serve as the subject matter expert for marketing data operations — overseeing complex requests, driving process improvements, mentoring team members, and ensuring operational excellence across the data operations function.

This is a role for someone who brings both technical depth and leadership instincts — someone who can roll up their sleeves to solve complex data challenges while also coaching and elevating the team around them. If you thrive at the intersection of data precision, stakeholder partnership, and continuous improvement — we'd love to connect.

Your Role Responsibilities? Here's What You'll Do.

• Coordinate and prioritize work across Data Operations Specialists — serving as the subject matter expert for data operations processes, systems, and best practices across Salesforce, 6sense, Salesloft, and related platforms.
• Lead the completion of complex segmentation, reporting, import/export, and data governance activities — including all responsibilities of the Marketing Demand Data Operations Specialist role.
• Partner with stakeholders to define requirements and recommend data solutions — operating as a trusted advisor on data operations issues, trends, and emerging best practices.
• Identify and drive opportunities to improve processes, governance, efficiency, and data quality — serving as the escalation point for complex data operations issues and ensuring timely, effective resolution.
• Mentor, coach, train, and provide feedback to team members — raising the operational bar across the data operations function through structured development and knowledge sharing.
• Operate as an innovative thought leader — contributing to the growth and quality of the department through best-practice coaching, process documentation, and forward-thinking recommendations that advance marketing data operations excellence.

Technology Tools

• Salesforce CRM (Advanced Reporting & Data Management)
• 6sense
• Salesloft
• Workfront
• Microsoft Excel & Demand Tools

Role Essentials

• Bachelor's degree or equivalent experience with 4+ years of experience working with CRM, marketing, or operational data in a fast-paced, enterprise environment.
• Advanced Salesforce reporting and data management experience — including complex segmentation, data import/export, and quality audits across large-scale datasets.
• Experience mentoring or providing functional leadership to team members — with a track record of raising team performance through coaching, structured feedback, and deliberate knowledge sharing.
• Strong stakeholder consultation skills — with the ability to gather requirements, recommend data solutions, and operate as a trusted advisor across marketing and cross-functional teams.
• Proven process improvement and problem-solving capabilities — with experience identifying and addressing gaps in data governance, quality, efficiency, and operational workflows at scale.

What We'd Like to See

• Experience working with 6sense, Salesloft, or similar marketing automation and sales engagement platforms in a demand generation or revenue operations context.
• Familiarity with Workfront or similar project and request management tools for coordinating and prioritizing data operations work across a team.
• Experience with Demand Tools or similar data quality and deduplication solutions for Salesforce environments at enterprise scale.
• Understanding of B2B marketing demand generation processes — including target account strategies, contact list building, campaign data management, and GDPR/privacy compliance best practices.
• Demonstrated ability to develop and maintain operational documentation — including process guides, escalation frameworks, data standards, and governance records that keep teams aligned and audit-ready.

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

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About Hyland Life

#HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.