The Marketing Performance Operations Specialist supports the demand generation team by managing paid media reporting, attribution, tracking implementation, and marketing data systems.
This role ensures campaign performance is accurately measured and provides actionable insights that help the paid media team optimize budgets and improve lead generation outcomes.
This position will be remote
Reports to: Head of Growth
Build and maintain paid media performance dashboards
Monitor marketing attribution and conversion tracking accuracy
Connect advertising platforms with internal data systems such as Salesforce and analytics tools
Prepare weekly and monthly performance reporting for marketing leadership
Assist with campaign tagging, tracking parameters, and data hygiene
Identify trends and performance insights across channels
Support budget pacing and forecasting models
Assist with campaign experiment analysis and reporting
4+ years experience in marketing analytics, marketing ops, or performance marketing reporting
Experience working with Google Analytics, advertising platform reporting, SQL and BI reporting tools (Snowflake preferred)
Strong Excel / spreadsheet skills
Familiarity with marketing attribution and conversion tracking - specifically incrementality studies.
Experience with Salesforce reporting
Experience with BI tools such as Sigma, Looker, or Tableau
Familiarity with marketing automation platforms
Data and results driven
Fast but thorough
Building for scale
Brings industry best practices to the team and levels up the team
At Weave, we use Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria. For additional information, please review the External AI Policy Statement available on our Careers page.
Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.
All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.
Weave is the all-in-one experience platform for small- and medium-sized healthcare businesses. From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey. Weave’s software solutions transform how healthcare businesses attract, communicate with, and engage patients to grow their business. In the past year, Weave has been named a G2 leader in Patient Engagement, Optometry, Dental Practice Management, and Patient Relationship Management software.
Beware of recruitment fraud: All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.
