1. Marketing Data Centralization
- Collect, consolidate, and manage marketing data from multiple sources (Google, Meta, TikTok, Line OA, etc.).
- Develop and maintain a centralized data system/dashboard for tracking KPIs.
2. Ad Performance Analysis
- Monitor, analyze, and report on ad campaign performance (CPL, CPA, ROAS, CTR, etc.).
- Provide recommendations to optimize campaigns based on data-driven insights.
- Support performance marketing team with testing hypotheses and scaling winning strategies.
3. Data Entry & Accuracy
- Ensure all marketing data is entered correctly and updated in a timely manner.
- Perform regular audits of marketing datasets to maintain data integrity.
4. Formula & Reporting Expertise
- Build advanced Excel/Google Sheets reports with formulas, pivot tables, and automated dashboards.
- Generate regular performance reports for management, highlighting insights and trends.
5. Cross-Functional Collaboration
- Work closely with the Performance Marketing team to align reporting with business objectives.
- Support Marketing Communication, Content, and Event teams with data insights.
- Provide data to support budget planning, forecasting, and campaign evaluations.
LingoAce is a global edtech company on a mission to make learning for kids more engaging, effective, and accessible through technology. Through our award-winning online learning platform, learners can connect to passionate and professionally accredited teachers to learn Mandarin Chinese, English, math and music. Today, we have a roster of more than 4,000 professionally certified teachers and have taught more than 10 million classes to PreK-12 students in more than 100 countries.
Founded in 2017, the company is headquartered in Singapore and has global operations through the United States, Southeast Asia, Europe, and China. We are backed by the world’s top investors including Peak XV (formerly Sequoia India & Southeast Asia), Owl Ventures, Tiger Global, and Shunwei Capital.
In 2023, LingoAce was named to Fast Company’s World’s Most Innovative Companies list and to the GSV EdTech 150 list of the world’s most transformative edtech companies for the second year in the row.
