Job Description

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.

We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

PURPOSE OF THE JOB

The Marketing & Customer Engagement Specialist is responsible for supporting the planning and execution of customer-focused marketing initiatives that strengthen brand engagement, drive customer loyalty, and contribute to commercial growth. Working closely with internal stakeholders and external partners, the specialist will execute targeted marketing activities, support customer engagement programs, and help translate business priorities into meaningful interactions that increase brand affinity, customer retention, and visitation across online and offline channels.

RESPONSIBILITIES OF THE JOB

• Support the planning and execution of customer engagement and marketing initiatives that strengthen customer relationships, increase brand affinity, and drive repeat visitation and purchases.
• Support the implementation of integrated marketing campaigns, ensuring seamless execution across digital, social, in-store, and other customer touchpoints.
• Coordinate campaign assets, timelines, and stakeholder requirements to ensure campaigns are delivered on time and according to plan.
• Work closely with internal teams and external agencies to support campaign delivery and customer engagement objectives.
• Assist in the development of campaign briefs, communication plans, and post-campaign evaluations.
• Prepare regular reports and insights to evaluate campaign effectiveness and customer engagement performance.
• Support testing and learning initiatives to improve engagement, recruitment, retention, and customer experience outcomes.
• Collaborate with cross-functional teams including Marketing, E-commerce, Sales, Customer Experience, Communications, and Store teams to deliver customer engagement initiatives.
• Coordinate with external agencies, vendors, and partners to ensure deliverables meet agreed timelines, budgets, and quality standards.
• Support administrative processes including purchase orders, budget tracking, campaign documentation, and project coordination.

Qualifications

REQUIREMENT FOR THE JOB

Qualification:

• ·Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or a related field.

Motivation:

• Highly self-motivated with a passion for Influencer and Community for brand advocacy.
• Genuinely inspired by real people and authentic voices. Motivated by finding meaningful ways to connect the IKEA brand with creators, customers, and local communities.
• Highly collaborative with a strong sense of ‘togetherness’ to achieve the goal.
• Excited by the idea that every customer, fan, or content creator can become an ambassador. Driven by building long-term, trust-based partnerships.
• Deep motivation to understand customer behaviour and to create meaningful, value-driven brand content that strengthen brand love. Enjoys building relationships between the brand and its community.
• Desire to contribute and commit to IKEA’s mission and values of creating a better everyday life for customers.
• Enjoys tracking campaign success (reach, engagement, conversions), but never loses sight of the importance of real connections and community trust.
• Working in a fast-paced retail environment, exceeding team and personal goals.

Knowledge

• Good understanding of marketing principles, customer engagement, customer lifecycle management, and loyalty marketing.
• Knowledge of omnichannel marketing and how customers interact with brands across digital and physical touchpoints.
• Understanding of customer acquisition, retention, engagement, and advocacy strategies.
• Knowledge of integrated marketing campaign planning and execution.
• Understanding of project coordination, stakeholder management, and agency collaboration.
• IKEA Concept and IKEA Brand (brand values, copy and visual identity, and tone of voice).

Capabilities

• Ability to assess what content works for different platforms, audiences, and brand moments — balancing authenticity with IKEA’s brand tone and values.
• Capable of co-creating briefs and ideas with creators, guiding content that is both creative and strategically aligned with campaign goals.
• Skilled in managing multiple moving parts - timelines, content approvals, tracking deliverables, and aligning with internal stakeholders (brand, PR, digital).
• Clear problem-solving capabilities and an agile approach in challenging situations.

Additional Information

The last day to apply is on 30 June 2026. Internal candidates are encouraged to apply as soon as possible. Please note that we are interviewing continuously, so the position may close early once the internal process is completed.