Benefits
- Competitive salary
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
- Employee discounts
- Free branded gear & equipment
- Free snacks & refreshments
- Company events & team celebrations
- Opportunity for advancement
- Positive, competitive, and supportive work environment
Who We Are
America’s Reliable Roofer
- Named one of Inc. Magazine’s fastest-growing companies in the U.S.
- 30+ locations nationwide and growing
- 15+ years of delivering exceptional roofing products and services
- A mission-driven company known for professionalism, innovation, and customer excellence
What You Can Expect From Us
- Competitive compensation, based on skill and value
- Paid weekly
- Professionally branded gear and equipment provided
- A fun, competitive atmosphere built on positivity and motivation
- Clear career-pathing and advancement opportunities
- The ability to work on high-impact national brand initiatives
- A company culture built on support, accountability, and constant improvement
Honest Abe Roofing has been installing, repairing, and maintaining residential roofs since 2005. Our mission is to become America’s most reliable and trusted roofing company by bringing a customer-focused, technology-driven model to the industry. We provide premium products, unmatched craftsmanship, and world-class service at competitive prices.
We are rapidly expanding nationwide through a growing franchise system — and our marketing team is a critical part of that success.
Marketing & Creative Specialist Job Summary
We are looking for a skilled, multi-disciplinary Marketing & Creative Specialist to join our in-house team in Terre Haute. This is a mid- to senior-level position designed to attract top talent in graphic design, video, UI/UX, front-end web(Wordpress), digital marketing, social media, content creation, analytics, and brand development.
You do not need to be an expert in everything listed — we will shape the role around your strengths.
This is an onsite position requiring daily in-office collaboration.
You will support:
- Corporate locations
- Franchise locations nationwide
- Affiliate businesses (e.g., Metal Supply Depot, Rapid Refuse)
- Creative, paid media, web, social, and operations teams
Responsibilities
Creative, Branding & Design
- Produce high-quality graphics using Adobe Photoshop, Illustrator, and InDesign
- Build marketing kits, social graphics, flyers, print materials, and digital assets
- Support quarterly/annual campaigns and franchise marketing needs
- Maintain strict visual brand consistency
Video Production & Editing
- Shoot and edit content using Sony mirrorless cameras
- Produce short-form videos, ads, testimonials, and training modules
- Edit in Adobe Premiere Pro and After Effects
- Organize and maintain media libraries
Social Media & Community
- Plan, publish, and schedule content across all social platforms
- Draft captions, copy, and creative variations
- Support engagement, DMs, comments, and brand safety
- Assist with review management inside Birdeye
Digital Marketing & Paid Ads Support
- Assist with builds, monitoring, and optimization in:
- Google Ads (Search, PMax)
- Google Local Services Ads (LSA)
- Meta Ads Manager
- Review performance trends, pacing, and basic QA
- Support testing, offer development, creative refinement
Web, UI/UX & Front-End
- Make updates in Webflow, WordPress, Shopify, or similar platforms
- Execute HTML/CSS adjustments for landing pages and site updates
- Build wireframes and prototypes in Figma
- Improve layout, CTA structure, and mobile experience
Marketing Operations & Workflow
- Support Zapier flows, naming conventions, and process organization
- Use CallRail for call tracking insights
- Use Google Workspace (Sheets, Docs, Drive, Meet) daily
- Assist with reporting and dashboards
- Help franchisees with localized assets and marketing support
Tools & Technology You May Work With
You are not expected to know all of these — experience in any mix is valuable.
Creative & Production
- Adobe Photoshop / Illustrator / InDesign
- Adobe Premiere Pro / After Effects
- Sony mirrorless cameras, gimbals, audio gear
- Mac workflow (MacBook Pro, external displays)
Digital, Web, UI/UX
- Figma
- Webflow
- HTML / CSS
- JavaScript (optional)
Advertising & Analytics
- Google Ads (Search, PMax)
- Google Local Services Ads
- Meta Ads Manager
- TikTok Ads Manager (optional)
- GA4
- Google Tag Manager
- Looker Studio (optional)
Operations & Communication
- Google Workspace (Drive, Sheets, Docs, Slides, Meet)
- Google Chat (team communication)
- Asana (project management)
- Birdeye (reviews & reputation)
- CallRail (call tracking)
- Zapier (no-code automation)
Qualifications
Required
- Strong Adobe Creative Suite skills
- 3–5+ years of professional marketing/creative/digital experience
- Strong communication skills
- Ability to manage multiple projects in a fast-paced environment
- Full-time, onsite availability in Terre Haute
Preferred (any combination is beneficial)
- Video editing (Premiere / After Effects)
- UI/UX (Figma)
- Front-end development (HTML/CSS; Webflow; WordPress; Shopify)
- Paid ads experience (Google, LSA, Meta)
- Social media experience
- Multi-location or franchise marketing background
Honest Abe Roofing has been installing, repairing, and maintaining residential roofs since 2005. It is our goal to bring a customer service focus to the roofing industry. We are aware that we are providing a very important and necessary service to many homes, so we work incredibly hard to provide the best possible roofing at the most competitive pricing. All of our customers are very important to us, and we want to give them a perfect roof to protect their home and keep them comfortable.
Our Mission is to be the world’s most professional and respected roofing company. We do this by creating a culture that supports our team members so they can provide superior customer service. Join the world’s most professional and respected roofing company!
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Honest Abe Roofing Corporate.
